The Approach
Taking Action
I believe it is important to establish clear expectations for how you will be represented. There’s no room for vague and/or empty promises when it comes to such an important sale. While others simply put up a sign and rely on hopes & prayers, I am taking decisive action toward ensuring your property gets SOLD. Explore these categories for a complete breakdown of my system:
A comprehensive analysis of the property is undertaken to evaluate how it will sit in relation to the active market. An educated estimate of your property’s current value is based on experience, local knowledge, external market factors and recent comparable sales in the area.
From this analysis, a recommendation for listing (asking) price is presented, along with a forecast of anticipated activity and offers.
The property is professionally photographed in high-definition, including digital perspective & colour correction for maximum impact.
A walkthrough video tour of the property is produced and professionally edited with a soundtrack and titles.
Where possible, aerial (drone) photos & videos of the property are taken.
A custom website is created for the property.
Multiple descriptions for the property are created, for use under different circumstances depending on the advertising medium.
Marketing materials are put through unbiased client and peer reviews to ensure optimal impact.
With the owner’s permission, a “For Sale” sign is placed on the property. Directional signs from adjoining streets are used where appropriate/possible.
A customized social media marketing campaign is launched to promote the property to local buyers, utilizing appropriate items in the promotional toolbox; most notably the video tour.
Specific buyer clients who may be interested in the property are contacted and notified of the listing.
Specific agents in the area who have expressed interest in finding a property like yours are notified.
The property is promoted on all key MLS®-based websites including Realtor.ca, REMAX.ca, REMAXBanner.com, Viewpoint, and dozens of others.
A full-colour feature sheet is printed and posted in our office for walk-in customers to see.
A full-colour feature sheet is distributed to key locations such as banks and other professional offices.
I regularly attend industry events where prospective buyers, other agents and influencers mingle to talk shop; specific listings are mentioned where appropriate.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
A customized internet marketing campaign is launched to promote the property to international buyers.
Specific international buyer clients & influencers who have expressed interest in area are notified of new listings periodically.
The property is promoted all key MLS®-based websites with international reach including Realtor.ca, REMAX.ca, REMAX.com, REMAXBanner.com, Viewpoint, and many others.
The listing is automatically translated to dozens of different languages for ease of viewing on MLS®-based websites.
On high-end properties (and/or those with unique qualities desirable to this market), the listing is manually translated to Mandarin and promoted by a Chinese-based firm who specializes in reaching buyers in mainland China who are interested in the North American market.
I maintain contacts with buyers, agents and influencers across the globe and have been successful in selling properties to buyers originating from many countries including Germany, Austria, England, Italy, Mexico, China, Australia, and the USA.
Though ongoing social media & internet marketing campaigns, RE/MAX Banner Real Estate proudly promotes the benefits of relocating to Nova Scotia’s Annapolis Valley.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
Online marketing efforts are continually monitored to ensure optimal performance. Adjustments are made where necessary to maximize return on investment.
The listing price and overall presentation is evaluated periodically to decipher why the property hasn’t sold. Recommendations to improve chances of selling are offered.
Clients are provided with regular updates on the status of the market as a whole.
Latest Video Tours
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104 Bayview Drive, Margaretsville, Nova Scotia
MLS® # 202122545. Asking $219,000. Oceanside summer getaway in beautiful Margaretsville Nova Scotia, on the world-famous Bay of Fundy and just moments to central Annapolis Valley amenities. Perfectly maintained grounds on this oversize lot, offering great privacy. A small brook runs along the Eastern boundary. The 40' Breckenridge Park Model trailer (2003), has been immaculately maintained; move-in ready and perfectly positioned on the lot for maximum privacy and views. You'll love the extra-large 32x12 deck and fenced-in area for young children & pets. Two detached buildings house a workshop area, water pump and laundry facilities. Easy to winterize for the off-season. A large selection of items will remain with the property, so that you can begin enjoying on day one. Quick closing is possible. This would also make a great place to build a home or cottage; septic & well already in place! Don't delay; properties like this don't last! -
68 Connaught Avenue, Middleton, Nova Scotia
MLS® # 202122071. Asking $280,000. One of the best locations in town! Over/under duplex centrally located near all amenities, in one of the most desirable small towns in the fast-growing Annapolis Valley region. Beautifully landscaped, oversize lot with mature shade trees, perennial beds, and exceptional views of riverside protected lands. Detached garage, paved drive. With this home you're buying convenience, guaranteed rentability, and resale. Live in one unit and rent the other to pay the mortgage! Downstairs is currently owner-occupied, upstairs is tenant-occupied until November. Upstairs currently rents for $950/mo with only water included. Separately metered (100A x2). Tons of recent improvements, including modernized kitchens & bathrooms on both levels, all recent flooring on main level (and beautiful hardwood up!), hot water heater (2019), fibreglass oil tank (2016), recent architectural roof shingles, and more. All appliances included. Offered at a competitive price by motivated sellers: don't wait on this one! -
508 Waterfront Lane, Cottage Cove, Nova Scotia
MLS® # 202121776. Asking $575,000. Turn-key flourishing tourism business, with immense potential for further construction/development! 1.6 acres with world-famous Bay of Fundy views, down a short laneway. Three lots total, making it ideal for future development. The proud owners of this getaway have done an excellent job in maintaining and updating the property over the years, and have kept a steady income stream running. It has a 3.5 star rating with Canada Select and is located in Port George / Cottage Cove - a very popular destination and easy to book on short-term accommodation providers such as AirBNB, TripAdvisor, Expedia, Travelocity, Hotels.com, cottagescanada.com, Booking.com, and VRBO. Owners also accept bookings directly through their private website (Rocky Shores & Seals Cottages). Two 2 bed, 1 bath self-contained units, positioned perfectly for privacy from each other. One unit is fully wheelchair accessible. Recent flooring in both units, recent entry doors, recent windows. Two housekeeping sheds. 100% turn-key with everything right down to the salt in the shakers included! -
12160 Shore Road, Cottage Cove, Nova Scotia
MLS® # 202121284. Asking $750,000. Be prepared to fall in love with this show-stopping modern oceanside rancher! Perfectly positioned for panoramic views of the world-famous Bay Fundy. Access to dip your toes in the water is mere steps from your front door. This creative renovation was once a popular restaurant, gutted to the studs in 2020/2021 and fully re-built from the ground up. Open floor plan with tons of large windows to let the outside beauty in. You'll be soothed to sleep by the sound of waves lapping and seagulls singing. Excellent floor plan with modern ultra-high quality finishes, and excellent decor. Everything you see stays: provided turn-key, fully furnished. perfect for many different lifestyles; perfectly suited as a year-round home or seasonal getaway. FIBRE INTERNET at this location; a rarity on the shore. Please note: detached 1.5 car garage will be completed prior to closing with the same siding. Just moments from the great amenities of nearby Middleton and CFB Greenwood. So much to love here! Properties like this one don't last; book your private viewing today! -
12036 Shore Road, Cottage Cove, Nova Scotia
MLS® # 202121247. Asking $595,000. Beautiful oceanside home on a large, private lot in the quiet community of Cottage Cove, on the world-famous Bay of Fundy. Only moments to the many great amenities of Middleton across freshly-paved roads. 1.5GBPS FIBRE INTERNET at this location; a rarity on the shore! Proudly maintained by the current owners, this would make an excellent summer getaway or year-round home. You'll love the large wraparound deck, expansive back yard, fire pit, and trail through the woods. Two large detached garages both have power and will easily house all of your toys & hobbies. Mature, low-maintenance landscaping. Inside, the view is paramount. Almost all of the bright, spacious rooms face the shore: you'll be soothed to sleep every night by the lapping waves! Easy to heat with a centrally located wood stove, for maximum winter comfort. Clean and move-in ready. Don't miss out on this one; large bayside homes are rare at this price point! Book your private viewing today. -
9.53 Acre Lot, Highway 1, Deep Brook
MLS® # 202120609. Asking $250,000. Private oceanfront land overlooking the entrance to the Annapolis Basin from the world-famous Bay of Fundy. Panoramic ocean views and exceptional sunsets from this location! Located near the communities of Digby and Annapolis Royal, in the fast-growing Annapolis Valley region. Surveyed. Just shy of 10 acres with frontage on a public paved road. Great spot to build a private getaway, year-round home, or park a camper. Very few zoning restrictions here; suitable for many different purposes including hobby farming, campground, etc. Partially cleared, level, and easy to develop. Many nearby attractions including trails, waterfalls, lighthouses, golf courses, restaurants & more. Grab a piece of Nova Scotia - the beauty and value will never fade!!
By The Numbers
The statistics say it all. I lead the industry in most key metrics including average sale price, number of ends sold, and market share.*
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2020 – Dec 31, 2020.
About Me
I’m a veteran of the Annapolis Valley real estate market. I’m the President and co-owner of RE/MAX Banner Real Estate, one of the region’s most successful brokerages, and I continually place as one of the top producing agents in the maritime provinces. I singlehandedly completed 159 successful transaction ends in 2020, moving over $31 million in Annapolis Valley real assets*.
In 2020 I was recipient of the RE/MAX Titan Club award and was among the top 5 individual RE/MAX agents in Atlantic Canada.
I was trusted with listing 100 properties for sale in 2020*, and have always enjoyed many repeat clients. I hold a Managing Associate Broker license, a Bachelor of Business Administration Degree, and I’m a certified Seniors Real Estate Specialist (SRES®).
Despite my level of production, I am never too busy for new clients. I have an amazing support staff and cutting-edge systems that allow me to focus on what’s most important: your sale.
Choose your Realtor wisely! This is the most important sale of your life.
I take pride in my profession, and that means taking great care to ensure every transaction goes smoothly and according to plan. My client’s interests always come first, and I use every resource at my disposal to ensure positive outcomes. Selling a home with me at your side will be straight-forward and rewarding, with no unwanted surprises. I am always professional, always honest, and always thinking two steps ahead.
Having been raised in Middleton, Heart of the Annapolis Valley, I understand why so many choose to call this place “home.” We live in one of the most beautiful hidden treasures that Canada has to offer, and I treat my clients with the same respect I have for the area. After all we are (or might soon be!) neighbours!
Colin Crowell
BBA, REALTOR®, SRES®
President / Managing Associate Broker
RE/MAX Banner Real Estate
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2020 – Dec 31, 2020.
The Brand
RE/MAX was founded on the belief that by providing the best training, administrative and marketing support possible to independent business owners, they would be free to focus on what they do best – sell real estate and operate dynamic brokerages.
For over 20 years RE/MAX has been the number one real estate organization in Canada, and continually has the number one market share in virtually every region. RE/MAX has always believed in staying on the forward edge of the real estate industry, adopting and adapting the latest technology and creating innovative marketing and productivity programs.
Woven into the fabric of RE/MAX is a deep commitment to community. Over the past 20 years, RE/MAX Banner Real Estate and its agents have contributed in excess of $150,000 to the Canadian Breast Cancer Foundation and the Children’s Miracle Network (IWK).