The Approach
Taking Action
I believe it is important to establish clear expectations for how you will be represented. There’s no room for vague and/or empty promises when it comes to such an important sale. While others simply put up a sign and rely on hopes & prayers, I am taking decisive action toward ensuring your property gets SOLD. Explore these categories for a complete breakdown of my system:
A comprehensive analysis of the property is undertaken to evaluate how it will sit in relation to the active market. An educated estimate of your property’s current value is based on experience, local knowledge, external market factors and recent comparable sales in the area.
From this analysis, a recommendation for listing (asking) price is presented, along with a forecast of anticipated activity and offers.
The property is professionally photographed in high-definition, including digital perspective & colour correction for maximum impact.
A walkthrough video tour of the property is produced and professionally edited with a soundtrack and titles.
Where possible, aerial (drone) photos & videos of the property are taken.
A custom website is created for the property.
Multiple descriptions for the property are created, for use under different circumstances depending on the advertising medium.
Marketing materials are put through unbiased client and peer reviews to ensure optimal impact.
With the owner’s permission, a “For Sale” sign is placed on the property. Directional signs from adjoining streets are used where appropriate/possible.
A customized social media marketing campaign is launched to promote the property to local buyers, utilizing appropriate items in the promotional toolbox; most notably the video tour.
Specific buyer clients who may be interested in the property are contacted and notified of the listing.
Specific agents in the area who have expressed interest in finding a property like yours are notified.
The property is promoted on all key MLS®-based websites including Realtor.ca, REMAX.ca, REMAXBanner.com, Viewpoint, and dozens of others.
A full-colour feature sheet is printed and posted in our office for walk-in customers to see.
A full-colour feature sheet is distributed to key locations such as banks and other professional offices.
I regularly attend industry events where prospective buyers, other agents and influencers mingle to talk shop; specific listings are mentioned where appropriate.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
A customized internet marketing campaign is launched to promote the property to international buyers.
Specific international buyer clients & influencers who have expressed interest in area are notified of new listings periodically.
The property is promoted all key MLS®-based websites with international reach including Realtor.ca, REMAX.ca, REMAX.com, REMAXBanner.com, Viewpoint, and many others.
The listing is automatically translated to dozens of different languages for ease of viewing on MLS®-based websites.
On high-end properties (and/or those with unique qualities desirable to this market), the listing is manually translated to Mandarin and promoted by a Chinese-based firm who specializes in reaching buyers in mainland China who are interested in the North American market.
I maintain contacts with buyers, agents and influencers across the globe and have been successful in selling properties to buyers originating from many countries including Germany, Austria, England, Italy, Mexico, China, Australia, and the USA.
Though ongoing social media & internet marketing campaigns, RE/MAX Banner Real Estate proudly promotes the benefits of relocating to Nova Scotia’s Annapolis Valley.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
Online marketing efforts are continually monitored to ensure optimal performance. Adjustments are made where necessary to maximize return on investment.
The listing price and overall presentation is evaluated periodically to decipher why the property hasn’t sold. Recommendations to improve chances of selling are offered.
Clients are provided with regular updates on the status of the market as a whole.
Latest Video Tours
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170 St George Street, Annapolis Royal, Nova Scotia
Iconic salon/residence in the heart of beautiful Annapolis Royal. Great opportunity to live upstairs and operate a business downstairs. This property has been meticulously maintained and updated, currently with great tenants in place on 1yr fixed-term leases. Private deck and patio with lush private garden and design award winning outbuildings. Main level features a huge retail area, bright and welcoming, with a great window display area, easily accessible shop with lots of foot traffic. Second level is dedicated to cozy living with panoramic water views and light-filled spaces. Open living/dining/kitchen, den, 2 bedrooms, and updated bath with laundry. A playground/park protects the view directly across the street, and only steps to the historic wharf. The town itself offers every modern amenity, but is famous for its carefully curated historic feel. 2H to Halifax Airport. MLS® # 202106819. -
5378 Granville Road, Granville Ferry, Nova Scotia
This spectacular waterfront century home has undergone an incredible transformation in the past year! Completely gutted and re-built with modern amenities, yet full of original character. But above all else: the view. The private back deck (and almost every window in the house) features a panoramic view of the Basin and historic Annapolis Royal. Enjoy all of the conveniences and comforts of small-town living with direct waterfront access for boating, fishing and relaxing. Thinking ahead, the clever owners of this home added a small in-law or rental suite (affectionately named "Cozy Corner") with its own private deck and parking; sound-insulated from the main home and currently generates approx $1500/mo on AirBNB. This space could be easily re-joined with the rest of the home, or kept as-is for an easy income generator. The pictures speak for themselves: no detail left to chance, no structural component overlooked. High-end finishes + modern lighting and hardware meet old-world charm in every direction. This property is one of Nova Scotia's finest - be a part of the history, convenience and charm of living in one of our most sought-after areas. Just 2h to international airport, and 2 min to all amenities (schools, shopping, world-class restaurants, cafes, museums, gardens and rich historic sites). Viewing the 3D Matterport tour is a MUST; follow Multimedia links or visit 5378.colincrowell.com. MATTERPORT UNIT A: https://my.matterport.com/show/?m=buddLqWv6yY MATTERPORT UNIT B: https://my.matterport.com/show/?m=wnbYKmERAjW -
74.73 Acre Lot on Long Point Road, Weston, Nova Scotia
74 acre surveyed lot in the heart of Nova Scotia's fertile Annapolis Valley. Great views! Previously an apple orchard, this lot would be ideal for grapes with the gentle southern exposure (soil suitability to be verified by Buyer). Great potential for a hobby farm and zoning allows for most agricultural uses. Extensive road frontage on both Route 221 and Long Point Mountain Road. Partially treed, and previously cleared (most big rocks removed long ago). Will need work to restore to its original glory, but holds enormous potnetial. LOTS LIKE THIS ARE RARE! Only 5-10 min to the many amenities of Berwick, under 1.5h to Halifax International Airport. This is where dreams come true; don't delay. Priced competitively. MLS® # 202105850. -
12 Massachusetts Road, Granville Centre, Nova Scotia
Beautiful 1 acre building lot with frontage on the Annapolis River. Very peaceful & private - perfect spot to build your dream home or cottage! Just moments to the historic community of Annapolis Royal with markets, shops, restaurants, schools, etc. Private driveway & power lines run to property. MLS® # 202000406.
By The Numbers
The statistics say it all. I lead the industry in most key metrics including average sale price, number of ends sold, and market share.*
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2020 – Dec 31, 2020.
About Me
I’m a veteran of the Annapolis Valley real estate market. I’m the President and co-owner of RE/MAX Banner Real Estate, one of the region’s most successful brokerages, and I continually place as one of the top producing agents in the maritime provinces. I singlehandedly completed 159 successful transaction ends in 2020, moving over $31 million in Annapolis Valley real assets*.
In 2020 I was recipient of the RE/MAX Titan Club award and was among the top 5 individual RE/MAX agents in Atlantic Canada.
I was trusted with listing 100 properties for sale in 2020*, and have always enjoyed many repeat clients. I hold a Managing Associate Broker license, a Bachelor of Business Administration Degree, and I’m a certified Seniors Real Estate Specialist (SRES®).
Despite my level of production, I am never too busy for new clients. I have an amazing support staff and cutting-edge systems that allow me to focus on what’s most important: your sale.
Choose your Realtor wisely! This is the most important sale of your life.
I take pride in my profession, and that means taking great care to ensure every transaction goes smoothly and according to plan. My client’s interests always come first, and I use every resource at my disposal to ensure positive outcomes. Selling a home with me at your side will be straight-forward and rewarding, with no unwanted surprises. I am always professional, always honest, and always thinking two steps ahead.
Having been raised in Middleton, Heart of the Annapolis Valley, I understand why so many choose to call this place “home.” We live in one of the most beautiful hidden treasures that Canada has to offer, and I treat my clients with the same respect I have for the area. After all we are (or might soon be!) neighbours!
Colin Crowell
BBA, REALTOR®, SRES®
President / Managing Associate Broker
RE/MAX Banner Real Estate
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2020 – Dec 31, 2020.
The Brand
RE/MAX was founded on the belief that by providing the best training, administrative and marketing support possible to independent business owners, they would be free to focus on what they do best – sell real estate and operate dynamic brokerages.
For over 20 years RE/MAX has been the number one real estate organization in Canada, and continually has the number one market share in virtually every region. RE/MAX has always believed in staying on the forward edge of the real estate industry, adopting and adapting the latest technology and creating innovative marketing and productivity programs.
Woven into the fabric of RE/MAX is a deep commitment to community. Over the past 20 years, RE/MAX Banner Real Estate and its agents have contributed in excess of $150,000 to the Canadian Breast Cancer Foundation and the Children’s Miracle Network (IWK).