The Approach
Taking Action
I believe it is important to establish clear expectations for how you will be represented. There’s no room for vague and/or empty promises when it comes to such an important sale. While others simply put up a sign and rely on hopes & prayers, I am taking decisive action toward ensuring your property gets SOLD. Explore these categories for a complete breakdown of my system:
A comprehensive analysis of the property is undertaken to evaluate how it will sit in relation to the active market. An educated estimate of your property’s current value is based on experience, local knowledge, external market factors and recent comparable sales in the area.
From this analysis, a recommendation for listing (asking) price is presented, along with a forecast of anticipated activity and offers.
The property is professionally photographed in high-definition, including digital perspective & colour correction for maximum impact.
A walkthrough video tour of the property is produced and professionally edited with a soundtrack and titles.
Where possible, aerial (drone) photos & videos of the property are taken.
A custom website is created for the property.
Multiple descriptions for the property are created, for use under different circumstances depending on the advertising medium.
Marketing materials are put through unbiased client and peer reviews to ensure optimal impact.
With the owner’s permission, a “For Sale” sign is placed on the property. Directional signs from adjoining streets are used where appropriate/possible.
A customized social media marketing campaign is launched to promote the property to local buyers, utilizing appropriate items in the promotional toolbox; most notably the video tour.
Specific buyer clients who may be interested in the property are contacted and notified of the listing.
Specific agents in the area who have expressed interest in finding a property like yours are notified.
The property is promoted on all key MLS®-based websites including Realtor.ca, REMAX.ca, REMAXBanner.com, Viewpoint, and dozens of others.
A full-colour feature sheet is printed and posted in our office for walk-in customers to see.
A full-colour feature sheet is distributed to key locations such as banks and other professional offices.
I regularly attend industry events where prospective buyers, other agents and influencers mingle to talk shop; specific listings are mentioned where appropriate.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
A customized internet marketing campaign is launched to promote the property to international buyers.
Specific international buyer clients & influencers who have expressed interest in area are notified of new listings periodically.
The property is promoted all key MLS®-based websites with international reach including Realtor.ca, REMAX.ca, REMAX.com, REMAXBanner.com, Viewpoint, and many others.
The listing is automatically translated to dozens of different languages for ease of viewing on MLS®-based websites.
On high-end properties (and/or those with unique qualities desirable to this market), the listing is manually translated to Mandarin and promoted by a Chinese-based firm who specializes in reaching buyers in mainland China who are interested in the North American market.
I maintain contacts with buyers, agents and influencers across the globe and have been successful in selling properties to buyers originating from many countries including Germany, Austria, England, Italy, Mexico, China, Australia, and the USA.
Though ongoing social media & internet marketing campaigns, RE/MAX Banner Real Estate proudly promotes the benefits of relocating to Nova Scotia’s Annapolis Valley.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
Online marketing efforts are continually monitored to ensure optimal performance. Adjustments are made where necessary to maximize return on investment.
The listing price and overall presentation is evaluated periodically to decipher why the property hasn’t sold. Recommendations to improve chances of selling are offered.
Clients are provided with regular updates on the status of the market as a whole.
Latest Video Tours
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52 Acres Ben Phinney Road, Forest Glade, Nova Scotia
MLS: 202118573 Asking: $125,000. Private acreage with potential for views of the world-famous Bay of Fundy. Located near the communities of Greenwood, Kingston and Middleton, in the fast-growing Annapolis Valley region. Great spot to build a private getaway, year-round home, park a camper, or hold for future investment. Very few zoning restrictions here; suitable for many different purposes including hobby farming, campground, etc. Mostly treed plus aprox 4 acres of hayfield. Many nearby attractions including trails, waterfalls, lighthouses, golf courses, restaurants & more. Grab a piece of Nova Scotia - the beauty and value will never fade!! -
1276 Granville Road, Victoria Beach, Nova Scotia
MLS: 202118797 Asking: $399,000. Well-maintained oceanfront bungalow on a very private lot, in the peaceful community of Victoria Beach. Wake up every morning to a beautiful sunrise over the Annapolis Basin. Perfect as a year-round home or seasonal retreat. Great layout; open-concept living area features vaulted ceilings and tons of windows facing the shore. Two doors access the extra-large covered deck. Large primary bedroom features a tiled ensuite bath and two closets. The cute detached guest suite is fully appointed with a kitchenette, full bath, and its own sun deck! Immaculate landscaping with mature shade trees and perennial gardens. Recent major improvements include new roof shingles (2020), well pump (2020), decking (2019), and butcher-block kitchen counters. Move-in ready and many furnishings/chattels are negotiable! Properties like this one don't last - now is the time to grab the best Nova Scotia has to offer, at a great price! -
98 Poplar Drive, Meadowvale, Nova Scotia
MLS: 202117993 , Asking $399,000. Massive recent improvements to this lovely home, only moments to the amenities of CFB Greenwood. Situated on an oversize double lot in popular Jefferson Pines subdivision, on a quiet side street. Beautifully landscaped with mature trees/shrubs/perennials, double-wide concrete driveway, large 2-story baby barn, and a manicured hedge provides additional privacy & curb appeal. Spacious, bright rooms throughout. Renovations completed to a high standard, including a completely new kitchen with solid wood custom cabinetry and tiled backsplash, main 4PC bathroom renovated (new vanity & toilet), three heat pumps (2 in 2019, 1 in 2017), 14x10 deck (2020), all recent windows+doors, recent vinyl siding and architectural roof shingles, water purification system (2019), many plumbing upgrades (pex+abs lines), recent hot water heater, septic system replaced (2015), and fresh paint in most rooms. Hardwood flooring in great condition, all throughout main level. Large SW-facing sunroom. Three bedrooms up and two down, with easy potential to add an in-law suite or second rec-room (walkout access to back yard). Family room features a quality airtight wood stove for affordable year-round comfort. 200A breaker electric. High-speed internet. Plenty of room for a growing or blended family, inside and out. Fantastic location with all amenities nearby including golf courses, hospital with 24H emergency room, great schools, shopping, restaurants, trails, rec facilities, and more. Enormous value here! -
100 Hamilton Road, Garland, Nova Scotia
MLS: 202118407, Asking $399,000. Like-new 3 bed 2 bath bungalow on a pastoral 5 acre lot. Max privacy on a quiet side street, let just moments to great amenities and communities. Perfect location for a small hobby farm, or potential for additional building lot(s) with over 800 feet of road frontage. Built in 2018 to a very high standard with efficiency in mind: your total utility/heating bill for the year will be under $1500! Super-high efficiency rating of 86, due in part to 2x10 construction, southern exposure with lots of large triple-glazed windows, and extra styrofoam under slab, Excellent open-concept layout. Primary bedroom features two closets and a large ensuite bath. Lot is fenced. Detached garage with power. Generator, stove, dishwasher included at asking. AVAILABLE FOR QUICK CLOSING! -
9736 Highway 8, Lequille, Nova Scotia
MLS® # 202117266. Asking $230,000. 4 bed, 2 bath family home in a great location, just moments to the amenities of downtown Annapolis Royal, in the Heart of Nova Scotia's fast-growing Annapolis Valley region. Large private lot with mature shade trees, private back yard, paved double drive, and 10x10 garden shed. Attached garage. Front and back decks are in good shape. Traditional layout with bright rooms, main floor laundry/bath, and unique 2nd staircase leading to extra bedroom/living space above garage. Within walking distance to Health Centre, schools and town. Recent furnace & roof. All systems "go" and move-in ready. Available for quick possession! -
14 Acre Lot, Granville Road, Victoria Beach, Nova Scotia
MLS® # 202116561. Asking $125,000. Private oceanfront land overlooking the entrance to the Annapolis Basin from the world-famous Bay of Fundy. Panoramic ocean views and exceptional sunsets from this location! Located near the community of Annapolis Royal, in the fast-growing Annapolis Valley region. Two lots totalling 14 acres (separated by a maintained public road with power lines), being sold as a package at a great price! Great spot to build a private getaway, year-round home, or park a camper. Very few zoning restrictions here; suitable for many different purposes including hobby farming, campground, etc. Fully treed, level, and easy to develop. Many nearby attractions including trails, waterfalls, lighthouses, golf courses, restaurants & more. Grab a piece of Nova Scotia - the beauty and value will never fade!!
By The Numbers
The statistics say it all. I lead the industry in most key metrics including average sale price, number of ends sold, and market share.*
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2020 – Dec 31, 2020.
About Me
I’m a veteran of the Annapolis Valley real estate market. I’m the President and co-owner of RE/MAX Banner Real Estate, one of the region’s most successful brokerages, and I continually place as one of the top producing agents in the maritime provinces. I singlehandedly completed 159 successful transaction ends in 2020, moving over $31 million in Annapolis Valley real assets*.
In 2020 I was recipient of the RE/MAX Titan Club award and was among the top 5 individual RE/MAX agents in Atlantic Canada.
I was trusted with listing 100 properties for sale in 2020*, and have always enjoyed many repeat clients. I hold a Managing Associate Broker license, a Bachelor of Business Administration Degree, and I’m a certified Seniors Real Estate Specialist (SRES®).
Despite my level of production, I am never too busy for new clients. I have an amazing support staff and cutting-edge systems that allow me to focus on what’s most important: your sale.
Choose your Realtor wisely! This is the most important sale of your life.
I take pride in my profession, and that means taking great care to ensure every transaction goes smoothly and according to plan. My client’s interests always come first, and I use every resource at my disposal to ensure positive outcomes. Selling a home with me at your side will be straight-forward and rewarding, with no unwanted surprises. I am always professional, always honest, and always thinking two steps ahead.
Having been raised in Middleton, Heart of the Annapolis Valley, I understand why so many choose to call this place “home.” We live in one of the most beautiful hidden treasures that Canada has to offer, and I treat my clients with the same respect I have for the area. After all we are (or might soon be!) neighbours!
Colin Crowell
BBA, REALTOR®, SRES®
President / Managing Associate Broker
RE/MAX Banner Real Estate
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2020 – Dec 31, 2020.
The Brand
RE/MAX was founded on the belief that by providing the best training, administrative and marketing support possible to independent business owners, they would be free to focus on what they do best – sell real estate and operate dynamic brokerages.
For over 20 years RE/MAX has been the number one real estate organization in Canada, and continually has the number one market share in virtually every region. RE/MAX has always believed in staying on the forward edge of the real estate industry, adopting and adapting the latest technology and creating innovative marketing and productivity programs.
Woven into the fabric of RE/MAX is a deep commitment to community. Over the past 20 years, RE/MAX Banner Real Estate and its agents have contributed in excess of $150,000 to the Canadian Breast Cancer Foundation and the Children’s Miracle Network (IWK).