The Approach
Taking Action
I believe it is important to establish clear expectations for how you will be represented. There’s no room for vague and/or empty promises when it comes to such an important sale. While others simply put up a sign and rely on hopes & prayers, I am taking decisive action toward ensuring your property gets SOLD. Explore these categories for a complete breakdown of my system:
A comprehensive analysis of the property is undertaken to evaluate how it will sit in relation to the active market. An educated estimate of your property’s current value is based on experience, local knowledge, external market factors and recent comparable sales in the area.
From this analysis, a recommendation for listing (asking) price is presented, along with a forecast of anticipated activity and offers.
The property is professionally photographed in high-definition, including digital perspective & colour correction for maximum impact.
A walkthrough video tour of the property is produced and professionally edited with a soundtrack and titles.
Where possible, aerial (drone) photos & videos of the property are taken.
A custom website is created for the property.
Multiple descriptions for the property are created, for use under different circumstances depending on the advertising medium.
Marketing materials are put through unbiased client and peer reviews to ensure optimal impact.
With the owner’s permission, a “For Sale” sign is placed on the property. Directional signs from adjoining streets are used where appropriate/possible.
A customized social media marketing campaign is launched to promote the property to local buyers, utilizing appropriate items in the promotional toolbox; most notably the video tour.
Specific buyer clients who may be interested in the property are contacted and notified of the listing.
Specific agents in the area who have expressed interest in finding a property like yours are notified.
The property is promoted on all key MLS®-based websites including Realtor.ca, REMAX.ca, REMAXBanner.com, Viewpoint, and dozens of others.
A full-colour feature sheet is printed and posted in our office for walk-in customers to see.
A full-colour feature sheet is distributed to key locations such as banks and other professional offices.
I regularly attend industry events where prospective buyers, other agents and influencers mingle to talk shop; specific listings are mentioned where appropriate.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
A customized internet marketing campaign is launched to promote the property to international buyers.
Specific international buyer clients & influencers who have expressed interest in area are notified of new listings periodically.
The property is promoted all key MLS®-based websites with international reach including Realtor.ca, REMAX.ca, REMAX.com, REMAXBanner.com, Viewpoint, and many others.
The listing is automatically translated to dozens of different languages for ease of viewing on MLS®-based websites.
On high-end properties (and/or those with unique qualities desirable to this market), the listing is manually translated to Mandarin and promoted by a Chinese-based firm who specializes in reaching buyers in mainland China who are interested in the North American market.
I maintain contacts with buyers, agents and influencers across the globe and have been successful in selling properties to buyers originating from many countries including Germany, Austria, England, Italy, Mexico, China, Australia, and the USA.
Though ongoing social media & internet marketing campaigns, RE/MAX Banner Real Estate proudly promotes the benefits of relocating to Nova Scotia’s Annapolis Valley.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
Online marketing efforts are continually monitored to ensure optimal performance. Adjustments are made where necessary to maximize return on investment.
The listing price and overall presentation is evaluated periodically to decipher why the property hasn’t sold. Recommendations to improve chances of selling are offered.
Clients are provided with regular updates on the status of the market as a whole.
Latest Video Tours
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564 McClair Avenue, Greenwood, Nova Scotia
So much value here for a growing or blended family: under $100/sqft! Very well-kept 3+3 bedroom, three-bath home on a lovely 1/2 acre (oversize!) lot in one of Greenwood's most desirable subdivisions; within walking distance to everything. You'll love the 18x33' pool (recently maintained/updated) and huge multi-level sun deck. Tons of living space across five levels, featuring open-concept kitchen/living/dining area, XL master with ensuite, large family room with wood stove, and attached double garage. Three of the six bedrooms have walk-in closets. Roof shingles (2015), most windows replaced or re-paned recently, hw heater 2012, stairs re-carpeted & much fresh paint 2019. Motivated sellers, quick closing possible, appliances negotiable. This would be an easy home to build equity in. Complete some minor cosmetic updates to make it your own! -
1079 Nelson Crescent, Aylesford, Nova Scotia
Exceptionally well-maintained bungalow on a quiet street, under 10min to DND Greenwood. The proud owners of this home have completed tons of heavy-lifting upgrades over the past several years, including: heat pump (2016), oil furnace (2017), oil tank (2018), windows (2010), doors (2010), roof (2013), siding (2011), oak kitchen (2012), pressure tank (2018), deck (2015), hardwood flooring (2005), additional attic insulation, fresh paint, and more [please note, all dates are approximate]. Nothing to do here but move in and add your cosmetic touches. Large partially finished basement; tons of storage space. Attached garage is insulated and wired. Landscaped lot with mature trees, paved drive, and 2 additional storage sheds. WON'T LAST. -
72 Carleton Street, Digby, Nova Scotia
Great curb appeal! Large family home with inlaw suite in the perfect location: just moments to the amenities of downtown Digby, yet it feels like you're in the country. Lots of room to play on this oversize 2.76 acre lot, with mature landscaping and shade trees. 40x32 garage/barn with 100A power & water connection. Inside you'll find bright, generously proportioned rooms; 4+1 beds (with potential for more finished space upstairs) and 3.5 baths total. Three new heat pumps (leased) provide the majority of heating/cooling needs; home also features a wood fireplace and efficient oil hot water furnace. Basement inlaw suite with separate door - direct access to driveway. Over 3,200 sq ft of finished living space. MLS® # 201925371 -
5379 Granville Road, Granville Ferry
Beautiful heritage home in the heart of popular Granville Ferry, just moments to the amenities of Annapolis Royal. Great views of the Annapolis Basin from nearly every room! Large, bright rooms. Hardwood flooring throughout. Exceptionally well maintained and updated, there's nothing to do but move in and add your own decorative touches here and there. Great layout with grand foyer leading to large kitchen, dining, living, half bath and family room on the main level. Five bedrooms upstairs including 2 full baths (one is master ensuite). Lower level features a large workshop with walkout to street-level; perfect for a home-based business! Oversize landscaped lot with mature shade trees and plenty of parking. Detached garage features a heated & insulated loft space, perfect as a hobby space or could be converted to a rental suite! Major improvements in recent years include roof (2017), blown-in insulation (2007), airtight wood fireplace (2019), chimney rebuilt (2017), breaker electrical, hw heater (2012), windows (2004), oil tank (2013). Excellent value offered at a competitive price; put this one on your list! -
5374 Granville Road, Granville Ferry, Nova Scotia
Rare! Charming historic chalet in the vibrant community of Granville Ferry. OCEANFRONT LOT with spectacular views of the Annapolis Basin. Renovated from top to bottom, inside and out in the past year. 1,000+ sq ft open-concept loft living; perfect as a seasonal getaway or year-round home for two! Large deck faces the water; more private than it looks! You name it, it has been done, and done well: roof, electrical, insulation, drywall, lighting, flooring, etc etc - just move in and enjoy from day one. Nothing spared on this renovation. A must-see! MLS® # 201923860 -
11950 Highway 1, Brickton, Nova Scotia
Adorable 3+1 bedroom home on an oversized 1.47 acre lot with brook frontage, just a few minutes to the amenities of Middleton. Great opportunity to build equity for a first-time buyer! Much heavy-lifting has been completed, including upstairs windows (2007+/-), septic system (2006), breaker electrical panel, hw heater (2018), exterior paint (2018), oil tank (2013), recent shingles on back half of roof. Hardwood floors throughout much of the home. Surveyed lot features mature landscaping, circular drive, large shed, big shade trees, and blueberry + raspberry bushes, and a cherry tree. MLS® # 201921567.
By The Numbers
The statistics say it all. I lead the industry in most key metrics including average sale price, days on market, and market share.*
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2018 – Dec 31, 2018.
About Me
I’m a veteran of the Annapolis Valley real estate market. I’m the President and co-owner of RE/MAX Banner Real Estate, one of the region’s most successful brokerages, and I continually place as one of the top producing agents in the maritime provinces. I singlehandedly completed 124 successful transaction ends in 2018, moving over $18 million in Annapolis Valley real assets*.
In 2018 I was recipient of the RE/MAX Chairman’s Club award and was among the top 5 individual RE/MAX agents in Atlantic Canada.
I was trusted with listing 123 properties for sale in 2018*, and have always enjoyed many repeat clients. I hold a Managing Associate Broker license, a Bachelor of Business Administration Degree, and I’m a certified Seniors Real Estate Specialist (SRES®).
Despite my level of production, I am never too busy for new clients. I have an amazing support staff and cutting-edge systems that allow me to focus on what’s most important: your sale.
Choose your Realtor wisely! This is the most important sale of your life.
I take pride in my profession, and that means taking great care to ensure every transaction goes smoothly and according to plan. My client’s interests always come first, and I use every resource at my disposal to ensure positive outcomes. Selling a home with me at your side will be straight-forward and rewarding, with no unwanted surprises. I am always professional, always honest, and always thinking two steps ahead.
Having been raised in Middleton, Heart of the Annapolis Valley, I understand why so many choose to call this place “home.” We live in one of the most beautiful hidden treasures that Canada has to offer, and I treat my clients with the same respect I have for the area. After all we are (or might soon be!) neighbours!
Colin Crowell
BBA, REALTOR®, SRES®
President / Managing Associate Broker
RE/MAX Banner Real Estate
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2017 – Dec 31, 2017.
The Brand
RE/MAX was founded on the belief that by providing the best training, administrative and marketing support possible to independent business owners, they would be free to focus on what they do best – sell real estate and operate dynamic brokerages.
For over 20 years RE/MAX has been the number one real estate organization in Canada, and continually has the number one market share in virtually every region. RE/MAX has always believed in staying on the forward edge of the real estate industry, adopting and adapting the latest technology and creating innovative marketing and productivity programs.
Woven into the fabric of RE/MAX is a deep commitment to community. Over the past 20 years, RE/MAX Banner Real Estate and its agents have contributed in excess of $150,000 to the Canadian Breast Cancer Foundation and the Children’s Miracle Network (IWK).