The Approach
Taking Action
I believe it is important to establish clear expectations for how you will be represented. There’s no room for vague and/or empty promises when it comes to such an important sale. While others simply put up a sign and rely on hopes & prayers, I am taking decisive action toward ensuring your property gets SOLD. Explore these categories for a complete breakdown of my system:
A comprehensive analysis of the property is undertaken to evaluate how it will sit in relation to the active market. An educated estimate of your property’s current value is based on experience, local knowledge, external market factors and recent comparable sales in the area.
From this analysis, a recommendation for listing (asking) price is presented, along with a forecast of anticipated activity and offers.
The property is professionally photographed in high-definition, including digital perspective & colour correction for maximum impact.
A walkthrough video tour of the property is produced and professionally edited with a soundtrack and titles.
Where possible, aerial (drone) photos & videos of the property are taken.
A custom website is created for the property.
Multiple descriptions for the property are created, for use under different circumstances depending on the advertising medium.
Marketing materials are put through unbiased client and peer reviews to ensure optimal impact.
With the owner’s permission, a “For Sale” sign is placed on the property. Directional signs from adjoining streets are used where appropriate/possible.
A customized social media marketing campaign is launched to promote the property to local buyers, utilizing appropriate items in the promotional toolbox; most notably the video tour.
Specific buyer clients who may be interested in the property are contacted and notified of the listing.
Specific agents in the area who have expressed interest in finding a property like yours are notified.
The property is promoted on all key MLS®-based websites including Realtor.ca, REMAX.ca, REMAXBanner.com, Viewpoint, and dozens of others.
A full-colour feature sheet is printed and posted in our office for walk-in customers to see.
A full-colour feature sheet is distributed to key locations such as banks and other professional offices.
I regularly attend industry events where prospective buyers, other agents and influencers mingle to talk shop; specific listings are mentioned where appropriate.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
A customized internet marketing campaign is launched to promote the property to international buyers.
Specific international buyer clients & influencers who have expressed interest in area are notified of new listings periodically.
The property is promoted all key MLS®-based websites with international reach including Realtor.ca, REMAX.ca, REMAX.com, REMAXBanner.com, Viewpoint, and many others.
The listing is automatically translated to dozens of different languages for ease of viewing on MLS®-based websites.
On high-end properties (and/or those with unique qualities desirable to this market), the listing is manually translated to Mandarin and promoted by a Chinese-based firm who specializes in reaching buyers in mainland China who are interested in the North American market.
I maintain contacts with buyers, agents and influencers across the globe and have been successful in selling properties to buyers originating from many countries including Germany, Austria, England, Italy, Mexico, China, Australia, and the USA.
Though ongoing social media & internet marketing campaigns, RE/MAX Banner Real Estate proudly promotes the benefits of relocating to Nova Scotia’s Annapolis Valley.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
Online marketing efforts are continually monitored to ensure optimal performance. Adjustments are made where necessary to maximize return on investment.
The listing price and overall presentation is evaluated periodically to decipher why the property hasn’t sold. Recommendations to improve chances of selling are offered.
Clients are provided with regular updates on the status of the market as a whole.
Latest Video Tours
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69 Village Road, Wilmot, Nova Scotia
Completed renovated inside and out in 2020! This 3 bed, 2.5 bath family home shows like NEW! In a great subdivision just moments to Kingston/CFB Greenwood. You name it, it was done this year: windows, siding, roof, flooring, lighting, kitchen, baths, electrical, heat pump, landscaping; the list goes on and on. Low-maintenance lot with mature trees & shrubs. Proudly maintained properties on all sides. Paved drive, 1.5 attached garage with new drive-through doors. Even the garden shed was renovated! Tons of storage. Large, bright rooms with modern fixtures & finishes. No expense was spared on high-end finishes throughout: custom maple cabinets, corian/quartz/granite counters, cork flooring in the insulated sunroom, floating stairs with glass rails, nice faucets & light fixtures. Compared against new homes on market, this is a bargain. MLS® # 202009801. -
22 Park Street, Middleton, Nova Scotia
Immaculate & fully renovated three bedroom home on one of Middleton's best streets. Nothing has been overlooked; this truly is a well-designed & charming home. Recent improvements include roof (2011&2014), all windows & doors (2007+/-), fireplace insert (2009), insulation (2000), much new hardwood flooring, electrical (2000), bathroom (2014), front deck (2014); the list goes on and on. Just move in and enjoy. The yard is beautifully landscaped with easy to maintain perennial gardens. The back yard is partially fenced and very private - you'll feel like you're in the country. On a low-traffic road and only steps to all amenities (schools, shopping, hospital, recreation, etc). Middleton is a great community; for those looking for a departure from the ordinary, this property could be the ticket. View today to see what "pride of ownership" really means! MLS® # 201922959. -
717 Seaman Street, East Margaretsville, Nova Scotia
Open-concept slab bungalow on a treed 4.58 acre lot in peaceful East Margaretsville. Enjoy ocean breeze and quiet rural living, just 10 minutes to the amenities of Kingston/Greenwood. Set back from the road with mature trees & landscaping, large garden plots, chicken run, double paved drive, 10X12 wired/insulated pool house (formerly a sauna), several sheds, and a 32x16 in-ground pool! Attached insulated/wired 28x20 garage. Well-appointed interior with recent flooring and modern cosmetics. 3 bedrooms and 1.5 baths. Many recent improvements to this already young home include: wood stove + chimney (2013), pool liner + cover (2015), pool pump (2017), well pump (2018), roof (2015), hot water heater (2020). Wheelchair accessible. Blueberry & strawberry bushes. Tons of organic garden space. Enjoy the peaceful country lifestyle with the benefits of modern, efficient home! MLS® # 202008044. -
1745 Polaris Court, Kingston, Nova Scotia
Great family home with excellent outdoor living spaces! 3-bed, 1.5-bath in popular Ravenwood S/D, just moments to CFB Greenwood and the amenities of Kingston. Recent roof (2020), air exchanger (2020), much fresh paint & flooring. No maintenance overlooked. Enormous multi-tier deck with above-ground pool and hot tub. Fully fenced back yard, double paved drive, mature landscaping, garden shed. Attached garage is insulated and wired. XL living & family room with recent pellet stove Just move in and enjoy! Available for immediate occupancy. MLS® # 202006792. -
765 Philips Avenue, Kingston, Nova Scotia
Immaculate!! 3-bed, 3-bath family home in popular Ravenwood S/D, just moments to CFB Greenwood and the amenities of Kingston. "Pride of ownership" is written all over this home. More than meets the eye: 4 levels of finished living space; perfect for a growing family. Set up for outdoor living: fully fenced back yard, double paved drive, mature landscaping, deck, fire pit, garden shed, irrigation system. Large detached garage is insulated and wired. Home extensively renovated in the past 6-8 years. Roof (2012+/-), windows (2014), doors (2014), hw heater (2019), wood stove (2014), heatpump (2014), well pump (2012+/-), recent kitchen backsplash & under-counter lighting, french doors in basement bonus room, much fresh paint & lighting (2020). Nothing left to do but move in and enjoy! MLS® # 202006198. -
4372 Granville Road, Granville Beach, Nova Scotia
One-of-a-kind heritage home tucked back from the road down a tree-lined drive, just moments to the amenities of historic Annapolis Royal, in the heart of Nova Scotia's beautiful Annapolis Valley. 3.38 acres of perfect privacy. Built circa 1822, this Gothic Revival has been fully updated inside and out. Recent roof (2020), many windows recent, septic (2004), oil tank (2018), breaker 100A electrical, fresh paint throughout. Gleaming hardwood floors and bright, spacious rooms. Two full baths (one on each floor) plus main floor laundry. Mature trees and landscaping. Attached garage/workshop space with loft. South-facing deck with view of the water in the distance. 7-zone oil furnace, recently serviced. Move-in ready, and available for quick possession! Great place for a hobby farm or seasonal getaway. MLS® # 202006098.
By The Numbers
The statistics say it all. I lead the industry in most key metrics including average sale price, list to sale price ratio, and market share.*
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2019 – Dec 31, 2019.
About Me
I’m a veteran of the Annapolis Valley real estate market. I’m the President and co-owner of RE/MAX Banner Real Estate, one of the region’s most successful brokerages, and I continually place as one of the top producing agents in the maritime provinces. I singlehandedly completed 113 successful transaction ends in 2019, moving over $19 million in Annapolis Valley real assets*.
In 2019 I was recipient of the RE/MAX Chairman’s Club award and was among the top 5 individual RE/MAX agents in Atlantic Canada.
I was trusted with listing 107 properties for sale in 2019*, and have always enjoyed many repeat clients. I hold a Managing Associate Broker license, a Bachelor of Business Administration Degree, and I’m a certified Seniors Real Estate Specialist (SRES®).
Despite my level of production, I am never too busy for new clients. I have an amazing support staff and cutting-edge systems that allow me to focus on what’s most important: your sale.
Choose your Realtor wisely! This is the most important sale of your life.
I take pride in my profession, and that means taking great care to ensure every transaction goes smoothly and according to plan. My client’s interests always come first, and I use every resource at my disposal to ensure positive outcomes. Selling a home with me at your side will be straight-forward and rewarding, with no unwanted surprises. I am always professional, always honest, and always thinking two steps ahead.
Having been raised in Middleton, Heart of the Annapolis Valley, I understand why so many choose to call this place “home.” We live in one of the most beautiful hidden treasures that Canada has to offer, and I treat my clients with the same respect I have for the area. After all we are (or might soon be!) neighbours!
Colin Crowell
BBA, REALTOR®, SRES®
President / Managing Associate Broker
RE/MAX Banner Real Estate
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2019 – Dec 31, 2019.
The Brand
RE/MAX was founded on the belief that by providing the best training, administrative and marketing support possible to independent business owners, they would be free to focus on what they do best – sell real estate and operate dynamic brokerages.
For over 20 years RE/MAX has been the number one real estate organization in Canada, and continually has the number one market share in virtually every region. RE/MAX has always believed in staying on the forward edge of the real estate industry, adopting and adapting the latest technology and creating innovative marketing and productivity programs.
Woven into the fabric of RE/MAX is a deep commitment to community. Over the past 20 years, RE/MAX Banner Real Estate and its agents have contributed in excess of $150,000 to the Canadian Breast Cancer Foundation and the Children’s Miracle Network (IWK).