The Approach
Taking Action
I believe it is important to establish clear expectations for how you will be represented. There’s no room for vague and/or empty promises when it comes to such an important sale. While others simply put up a sign and rely on hopes & prayers, I am taking decisive action toward ensuring your property gets SOLD. Explore these categories for a complete breakdown of my system:
A comprehensive analysis of the property is undertaken to evaluate how it will sit in relation to the active market. An educated estimate of your property’s current value is based on experience, local knowledge, external market factors and recent comparable sales in the area.
From this analysis, a recommendation for listing (asking) price is presented, along with a forecast of anticipated activity and offers.
The property is professionally photographed in high-definition, including digital perspective & colour correction for maximum impact.
A walkthrough video tour of the property is produced and professionally edited with a soundtrack and titles.
Where possible, aerial (drone) photos & videos of the property are taken.
A custom website is created for the property.
Multiple descriptions for the property are created, for use under different circumstances depending on the advertising medium.
Marketing materials are put through unbiased client and peer reviews to ensure optimal impact.
With the owner’s permission, a “For Sale” sign is placed on the property. Directional signs from adjoining streets are used where appropriate/possible.
A customized social media marketing campaign is launched to promote the property to local buyers, utilizing appropriate items in the promotional toolbox; most notably the video tour.
Specific buyer clients who may be interested in the property are contacted and notified of the listing.
Specific agents in the area who have expressed interest in finding a property like yours are notified.
The property is promoted on all key MLS®-based websites including Realtor.ca, REMAX.ca, REMAXBanner.com, Viewpoint, and dozens of others.
A full-colour feature sheet is printed and posted in our office for walk-in customers to see.
A full-colour feature sheet is distributed to key locations such as banks and other professional offices.
I regularly attend industry events where prospective buyers, other agents and influencers mingle to talk shop; specific listings are mentioned where appropriate.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
A customized internet marketing campaign is launched to promote the property to international buyers.
Specific international buyer clients & influencers who have expressed interest in area are notified of new listings periodically.
The property is promoted all key MLS®-based websites with international reach including Realtor.ca, REMAX.ca, REMAX.com, REMAXBanner.com, Viewpoint, and many others.
The listing is automatically translated to dozens of different languages for ease of viewing on MLS®-based websites.
On high-end properties (and/or those with unique qualities desirable to this market), the listing is manually translated to Mandarin and promoted by a Chinese-based firm who specializes in reaching buyers in mainland China who are interested in the North American market.
I maintain contacts with buyers, agents and influencers across the globe and have been successful in selling properties to buyers originating from many countries including Germany, Austria, England, Italy, Mexico, China, Australia, and the USA.
Though ongoing social media & internet marketing campaigns, RE/MAX Banner Real Estate proudly promotes the benefits of relocating to Nova Scotia’s Annapolis Valley.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
Online marketing efforts are continually monitored to ensure optimal performance. Adjustments are made where necessary to maximize return on investment.
The listing price and overall presentation is evaluated periodically to decipher why the property hasn’t sold. Recommendations to improve chances of selling are offered.
Clients are provided with regular updates on the status of the market as a whole.
Latest Video Tours
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9 Empire Street, Wilmot, Nova Scotia
Lovely 4 bed, 2 bath bungalow in a great setting, offered at an outstanding price from motivated sellers! Pride of ownership evident throughout; many recent improvements including main level flooring (2018), fresh paint throughout (2018), front steps (2018), roof (2015), heat pump (2012), electric baseboard (2015). Insulated 1.5 car garage. Double paved drive. Large, fully fenced back yard, perfect for pets & young children. Nice front verandah, back deck, and fire pit areas. Quiet, low traffic street only moments to all amenities and CFB Greenwood. MLS® # 201907793 -
16 Bentley Drive, Middleton, Nova Scotia
Immaculate Cape Cod on one of Middleton's most desirable streets. Great curb appeal at a fantastic price! The proud owners of this home have recently completed major renovations to ensure it shines. Over 2,300 sq ft of renovated living space; lots of room for your family to grow! Large back yard with mature shade trees and south facing deck (2016). Nice layout with large, bright rooms. Living room features a working fireplace. Oversize master bedroom. Renovated kitchen & baths. Main floor laundry. Large family room in basement and tons of storage/workshop space. Most flooring & light fixtures new (2019). Fresh paint inside & out (2019+2017). 200 amp breaker electric (2012). Oil tank (2018) - buyer to assume lease. Quick possession possible! MLS® # 201906427 -
1087 Whittington Drive, Greenwood, Nova Scotia
Great find that won't last! Charming bungalow in the heart of Greenwood, just steps to all major amenities. Excellent opportunity to build equity in a neighbourhood that is undergoing revitalization. Well maintained with all heavy-lifting complete. The heavy lifting is done; with some easy modernization, this home will really shine. Nice corner lot with circular driveway. Great rental or flip project. Priced to sell by motivated owner! MLS® # 201906653. -
10021 Highway 201, South Farmington, Nova Scotia
Superb updates in this large family home. Great location only moments to CFB Greenwood. Oversize 0.8-acre lot, fully fenced in 2017, and just a stone's throw to the Annapolis River. Meticulously maintained and 100% move-in ready. Large, bright rooms with plenty of space for the whole family: 2,700 sq ft across two levels, and uniquely features two rec rooms. 2.5 deluxe bathrooms, recently overhauled. Open-concept main floor layout; great for entertaining. All new modern lighting & fresh paint throughout. Easy to heat/cool with efficient heat pump (2016) and wood stove (2015) for year-round comfort. Attached double garage and paved drive. Mature landscaping & great curb appeal! In a neighbourhood of other proudly-maintained homes. Priced competitively to sell; put this one on your hit list! MLS® # 201906446 -
22 7 Acre Lot, McCullough Road, Spa Springs
Private treed lot, perfect for building or recreation, near the amenities of Middleton & Kingston. 22.7 acres, a mix of mature hardwood & softwood. Level. Power lines run past property. Asking $24,000. MLS® # 201906768 -
53 Nictaux Falls Road, Nictaux Falls, Nova Scotia
You'll be soothed to sleep by the sound of Nictaux Falls in this peaceful century home which has undergone major renovations in recent years. Oversize nearly 1/2 acre lot with a view of the river/falls from the front porch. Fully surveyed. Recent major improvements include roof (2017), siding (2017), hw heater (2017), deck (2017), 100amp breaker panel, many windows, misc plumbing, back section of home partially finished/insulated (easy to add a large family room or additional bedrooms!), attic insulation; the list goes on and on. Lovely original character remains. Easy to heat with an oil/wood combo forced air furnace. 3+1 beds, large bathrooms & laundry area, tons of storage. Mature landscaping with lots of large shade trees. Great setting on a low-traffic road. Under 15 minutes to CFB Greenwood; 5 to Middleton. Worth looking at - priced to go! MLS® # 201906309
By The Numbers
The statistics say it all. I lead the industry in most key metrics including average sale price, days on market, and market share.*
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2018 – Dec 31, 2018.
About Me
I’m a veteran of the Annapolis Valley real estate market. I’m the President and co-owner of RE/MAX Banner Real Estate, one of the region’s most successful brokerages, and I continually place as one of the top producing agents in the maritime provinces. I singlehandedly completed 124 successful transaction ends in 2018, moving over $18 million in Annapolis Valley real assets*.
In 2018 I was recipient of the RE/MAX Chairman’s Club award and was among the top 5 individual RE/MAX agents in Atlantic Canada.
I was trusted with listing 123 properties for sale in 2018*, and have always enjoyed many repeat clients. I hold a Managing Associate Broker license, a Bachelor of Business Administration Degree, and I’m a certified Seniors Real Estate Specialist (SRES®).
Despite my level of production, I am never too busy for new clients. I have an amazing support staff and cutting-edge systems that allow me to focus on what’s most important: your sale.
Choose your Realtor wisely! This is the most important sale of your life.
I take pride in my profession, and that means taking great care to ensure every transaction goes smoothly and according to plan. My client’s interests always come first, and I use every resource at my disposal to ensure positive outcomes. Selling a home with me at your side will be straight-forward and rewarding, with no unwanted surprises. I am always professional, always honest, and always thinking two steps ahead.
Having been raised in Middleton, Heart of the Annapolis Valley, I understand why so many choose to call this place “home.” We live in one of the most beautiful hidden treasures that Canada has to offer, and I treat my clients with the same respect I have for the area. After all we are (or might soon be!) neighbours!
Colin Crowell
BBA, REALTOR®, SRES®
President / Managing Associate Broker
RE/MAX Banner Real Estate
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2017 – Dec 31, 2017.
The Brand
RE/MAX was founded on the belief that by providing the best training, administrative and marketing support possible to independent business owners, they would be free to focus on what they do best – sell real estate and operate dynamic brokerages.
For over 20 years RE/MAX has been the number one real estate organization in Canada, and continually has the number one market share in virtually every region. RE/MAX has always believed in staying on the forward edge of the real estate industry, adopting and adapting the latest technology and creating innovative marketing and productivity programs.
Woven into the fabric of RE/MAX is a deep commitment to community. Over the past 20 years, RE/MAX Banner Real Estate and its agents have contributed in excess of $150,000 to the Canadian Breast Cancer Foundation and the Children’s Miracle Network (IWK).