The Approach
Taking Action
I believe it is important to establish clear expectations for how you will be represented. There’s no room for vague and/or empty promises when it comes to such an important sale. While others simply put up a sign and rely on hopes & prayers, I am taking decisive action toward ensuring your property gets SOLD. Explore these categories for a complete breakdown of my system:
A comprehensive analysis of the property is undertaken to evaluate how it will sit in relation to the active market. An educated estimate of your property’s current value is based on experience, local knowledge, external market factors and recent comparable sales in the area.
From this analysis, a recommendation for listing (asking) price is presented, along with a forecast of anticipated activity and offers.
The property is professionally photographed in high-definition, including digital perspective & colour correction for maximum impact.
A walkthrough video tour of the property is produced and professionally edited with a soundtrack and titles.
Where possible, aerial (drone) photos & videos of the property are taken.
A custom website is created for the property.
Multiple descriptions for the property are created, for use under different circumstances depending on the advertising medium.
Marketing materials are put through unbiased client and peer reviews to ensure optimal impact.
With the owner’s permission, a “For Sale” sign is placed on the property. Directional signs from adjoining streets are used where appropriate/possible.
A customized social media marketing campaign is launched to promote the property to local buyers, utilizing appropriate items in the promotional toolbox; most notably the video tour.
Specific buyer clients who may be interested in the property are contacted and notified of the listing.
Specific agents in the area who have expressed interest in finding a property like yours are notified.
The property is promoted on all key MLS®-based websites including Realtor.ca, REMAX.ca, REMAXBanner.com, Viewpoint, and dozens of others.
A full-colour feature sheet is printed and posted in our office for walk-in customers to see.
A full-colour feature sheet is distributed to key locations such as banks and other professional offices.
I regularly attend industry events where prospective buyers, other agents and influencers mingle to talk shop; specific listings are mentioned where appropriate.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
A customized internet marketing campaign is launched to promote the property to international buyers.
Specific international buyer clients & influencers who have expressed interest in area are notified of new listings periodically.
The property is promoted all key MLS®-based websites with international reach including Realtor.ca, REMAX.ca, REMAX.com, REMAXBanner.com, Viewpoint, and many others.
The listing is automatically translated to dozens of different languages for ease of viewing on MLS®-based websites.
On high-end properties (and/or those with unique qualities desirable to this market), the listing is manually translated to Mandarin and promoted by a Chinese-based firm who specializes in reaching buyers in mainland China who are interested in the North American market.
I maintain contacts with buyers, agents and influencers across the globe and have been successful in selling properties to buyers originating from many countries including Germany, Austria, England, Italy, Mexico, China, Australia, and the USA.
Though ongoing social media & internet marketing campaigns, RE/MAX Banner Real Estate proudly promotes the benefits of relocating to Nova Scotia’s Annapolis Valley.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
Online marketing efforts are continually monitored to ensure optimal performance. Adjustments are made where necessary to maximize return on investment.
The listing price and overall presentation is evaluated periodically to decipher why the property hasn’t sold. Recommendations to improve chances of selling are offered.
Clients are provided with regular updates on the status of the market as a whole.
Latest Video Tours
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2690 Highway 362, Margaretsville, Nova Scotia
AWESOME RENOVATION PROJECT! Beautiful 4.56 acre lot with Bay of Fundy views and great sunsets every night. Home needs much work to be brought to a modern standard; reflected in asking price. Electric baseboard + wood stove (newer) for heat. Blown-in insulation in walls & attic. Municipal water. Loads of potential in this character century home. Outbuildings likely beyond repair. Being sold "AS-IS" without warranties or representations from Seller. Measurements to be verified by Buyer. NOT FOR RENT OR RENT-TO-OWN. MLS® # 202020727. -
2235 Clarence Road, Clarence, Nova Scotia
Panoramic views from this well-maintained ICF bungalow in the heart of the fertile Annapolis Valley! 28 Acre property with lovely trails, brook and even a waterfall! South-facing land would also be suitable for a vineyard. Outbuildings include a 32x16 barn, 20x12 shop, 16x8 shed, and 12x12 garden shed. Large decks with spectacular valley views. Constructed in 2006, this insulated concrete form (ICF) home is extremely energy-efficient. Over 2,400 feet of finished living space, with tons of room in full-height basement for more. Radiant in-floor heat in basement, wood stove upstairs. 4 bedrooms, 2 baths. Downstairs would make a nice in-law suite. Flooring throughout upper level is a mix of cedar & douglas fir; reclaimed from old rum barrels, giving the home character with modern convenience & efficiency! MLS® # 202020691. -
2811 Granville Road, Karsdale, Nova Scotia
Beautiful, ultra-private 7-year old bungalow on a picturesque 97 acre lot. Immaculate attention to detail inside and out; 100% move-in ready. A winding driveway leads to this oasis, tucked in amongst mature shade trees, nicely landscaped and perfectly positioned on the lot. Lovely paths and unlimited room to roam on this property. Lot features a cranberry bog, old growth forest, hundreds of sugar maples, and runs right up to the mountain where a view of the Bay of Fundy could be obtained. Two paddocks and a small barn(16x10+12x8) houses chickens and goats but could be used for many other purposes. Property also features a small off-grid guesthouse (16x12, 2-storey) and a single detached garage/workshop (15x11). The custom-designed home features a fantastic open-concept layout with central wood cookstove and tons of natural light from south-facing windows. The perfect retirement property; very easy to maintain and heat. Shows like new. Large pantry could easily be converted to an ensuite bath, if desired. Solar/propane/wood setup allows for eco-friendly off-grid living (but home is nonetheless connected to power via underground wiring, for modern convenience). This is a property that must be seen to be truly appreciated. MLS® # 202019590. -
1046 Central Avenue, Greenwood, Nova Scotia
Attention small business owners and hobbyists! Excellent opportunity to work from home in this fully renovated bungalow with detached studio/workshop/business space in a prime location with commercial zoning. Currently operated as a massage therapy studio, but could be converted for countless other uses, or rented out to supplement your mortgage!. Major renovations to the home in 2014 including windows, siding, flooring, plumbing, 100A breaker electrical, kitchen, bathroom, oil tank, etc. Roof in 2019. Full height basement could be finished for tons of additional living space. Super clean and shows like new! Private partially-fenced back yard with huge deck. The detached studio space was renovated circa 2010 and features a kitchen, 1/2 bath and two rooms (could be opened up if needed). Separately metered power (breaker 100A). Paved driveway. Signage in place. Turn-key and ready for your next adventure! MLS® # 202019093. -
5587 Highway 1, Granville Centre
Renovated gothic revival home in Granville Centre, just moments from historic Annapolis Royal. Level & landscaped half-acre lot, bordered on two sides by horse pasture. Pastoral setting, set back from road with pasture & mountain views. Enjoy the advantages of a rural acreage without the maintenance. Come inside to a cozy country kitchen/dining area; open design and lots of natural light. Excellent colour palette adds to the unique charm of this home. Four large bedrooms on upper level, including a magnificent spa-style bath /w claw foot tub & convenient half bath. Plenty of room in back to add an in-law or rental suite, additional 4-pc bath in this section. Excellent potential for a B&B or hobby farm. 30x25 2-level barn in good condition. 25x24 back deck. Perennials, cherry tree & raised garden beds. Lovingly maintained property with many recent upgrades including windows, roof (front 2020), drywall, flooring, trim, exterior paint (2020, two sides). Breaker 100A electrical (2020). Put this one on your list, you won't be disappointed! MLS® # 202019042. -
647 Middle Road, North Williamston, Nova Scotia
Well-maintained bungalow on a large plot with mature softwood and hardwood, and over 1,700 feet of frontage on the Annapolis River! With excellent value in the land alone, this is a great opportunity to build equity or retire and roam around on your own private 75+/- acre paradise. Open-concept layout with 2 bedrooms; lots of natural light. Recent roof, wood stove, hot water heater, uv filter. Exceptional value in this property; view today on short notice. Quick possession possible. Please note: Buyer to accept any/all chattels in home and on property (furnishings, appliances, etc). MLS® # 202018910.
By The Numbers
The statistics say it all. I lead the industry in most key metrics including average sale price, list to sale price ratio, and market share.*
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2019 – Dec 31, 2019.
About Me
I’m a veteran of the Annapolis Valley real estate market. I’m the President and co-owner of RE/MAX Banner Real Estate, one of the region’s most successful brokerages, and I continually place as one of the top producing agents in the maritime provinces. I singlehandedly completed 113 successful transaction ends in 2019, moving over $19 million in Annapolis Valley real assets*.
In 2019 I was recipient of the RE/MAX Chairman’s Club award and was among the top 5 individual RE/MAX agents in Atlantic Canada.
I was trusted with listing 107 properties for sale in 2019*, and have always enjoyed many repeat clients. I hold a Managing Associate Broker license, a Bachelor of Business Administration Degree, and I’m a certified Seniors Real Estate Specialist (SRES®).
Despite my level of production, I am never too busy for new clients. I have an amazing support staff and cutting-edge systems that allow me to focus on what’s most important: your sale.
Choose your Realtor wisely! This is the most important sale of your life.
I take pride in my profession, and that means taking great care to ensure every transaction goes smoothly and according to plan. My client’s interests always come first, and I use every resource at my disposal to ensure positive outcomes. Selling a home with me at your side will be straight-forward and rewarding, with no unwanted surprises. I am always professional, always honest, and always thinking two steps ahead.
Having been raised in Middleton, Heart of the Annapolis Valley, I understand why so many choose to call this place “home.” We live in one of the most beautiful hidden treasures that Canada has to offer, and I treat my clients with the same respect I have for the area. After all we are (or might soon be!) neighbours!
Colin Crowell
BBA, REALTOR®, SRES®
President / Managing Associate Broker
RE/MAX Banner Real Estate
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2019 – Dec 31, 2019.
The Brand
RE/MAX was founded on the belief that by providing the best training, administrative and marketing support possible to independent business owners, they would be free to focus on what they do best – sell real estate and operate dynamic brokerages.
For over 20 years RE/MAX has been the number one real estate organization in Canada, and continually has the number one market share in virtually every region. RE/MAX has always believed in staying on the forward edge of the real estate industry, adopting and adapting the latest technology and creating innovative marketing and productivity programs.
Woven into the fabric of RE/MAX is a deep commitment to community. Over the past 20 years, RE/MAX Banner Real Estate and its agents have contributed in excess of $150,000 to the Canadian Breast Cancer Foundation and the Children’s Miracle Network (IWK).