The Approach
Taking Action
I believe it is important to establish clear expectations for how you will be represented. There’s no room for vague and/or empty promises when it comes to such an important sale. While others simply put up a sign and rely on hopes & prayers, I am taking decisive action toward ensuring your property gets SOLD. Explore these categories for a complete breakdown of my system:
A comprehensive analysis of the property is undertaken to evaluate how it will sit in relation to the active market. An educated estimate of your property’s current value is based on experience, local knowledge, external market factors and recent comparable sales in the area.
From this analysis, a recommendation for listing (asking) price is presented, along with a forecast of anticipated activity and offers.
The property is professionally photographed in high-definition, including digital perspective & colour correction for maximum impact.
A walkthrough video tour of the property is produced and professionally edited with a soundtrack and titles.
Where possible, aerial (drone) photos & videos of the property are taken.
A custom website is created for the property.
Multiple descriptions for the property are created, for use under different circumstances depending on the advertising medium.
Marketing materials are put through unbiased client and peer reviews to ensure optimal impact.
With the owner’s permission, a “For Sale” sign is placed on the property. Directional signs from adjoining streets are used where appropriate/possible.
A customized social media marketing campaign is launched to promote the property to local buyers, utilizing appropriate items in the promotional toolbox; most notably the video tour.
Specific buyer clients who may be interested in the property are contacted and notified of the listing.
Specific agents in the area who have expressed interest in finding a property like yours are notified.
The property is promoted on all key MLS®-based websites including Realtor.ca, REMAX.ca, REMAXBanner.com, Viewpoint, and dozens of others.
A full-colour feature sheet is printed and posted in our office for walk-in customers to see.
A full-colour feature sheet is distributed to key locations such as banks and other professional offices.
I regularly attend industry events where prospective buyers, other agents and influencers mingle to talk shop; specific listings are mentioned where appropriate.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
A customized internet marketing campaign is launched to promote the property to international buyers.
Specific international buyer clients & influencers who have expressed interest in area are notified of new listings periodically.
The property is promoted all key MLS®-based websites with international reach including Realtor.ca, REMAX.ca, REMAX.com, REMAXBanner.com, Viewpoint, and many others.
The listing is automatically translated to dozens of different languages for ease of viewing on MLS®-based websites.
On high-end properties (and/or those with unique qualities desirable to this market), the listing is manually translated to Mandarin and promoted by a Chinese-based firm who specializes in reaching buyers in mainland China who are interested in the North American market.
I maintain contacts with buyers, agents and influencers across the globe and have been successful in selling properties to buyers originating from many countries including Germany, Austria, England, Italy, Mexico, China, Australia, and the USA.
Though ongoing social media & internet marketing campaigns, RE/MAX Banner Real Estate proudly promotes the benefits of relocating to Nova Scotia’s Annapolis Valley.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
Online marketing efforts are continually monitored to ensure optimal performance. Adjustments are made where necessary to maximize return on investment.
The listing price and overall presentation is evaluated periodically to decipher why the property hasn’t sold. Recommendations to improve chances of selling are offered.
Clients are provided with regular updates on the status of the market as a whole.
Latest Video Tours
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224 Main Street, Middleton, Nova Scotia
One of Middleton's finest homes. Built in 1906, this 4 bedroom, 2 bath family home has been fully restored, with no detail overlooked! Character everywhere you look. On your visit, pay attention to the immaculate woodwork, high ceilings and spacious rooms. Bonus luxury features include wet bar, jet tub, walk-in closet, central vac, garburator, sprinkler system. Beautiful landscaping; enjoyed from the wraparound front verandah and the enormous back deck. Pool liner & plumbing replaced 2012. Awesome outbuildings: double detached garage, heated workshop and a giant carriage house provide tons of storage. All recent upstairs windows, blown-in insulation in walls & attic (2014), roof (2011/2005), lots of fresh paint inside & out. HW heater 2014. Propane fireplace 2004. Don't pass this one by! Quick possession possible. MLS® # 201902298. -
1300 Lily Lake Road, Mosher's Corner, Nova Scotia
Immaculate and perfectly-maintained by the original owners, this lovely 2-storey home is set back on a private 19 acre lot overlooking the Annapolis Valley. South-facing exposure would be ideal for vineyard development! Just moments to the amenities of Middleton, Kingston & CFB Greenwood in an excellent neighbourhood of fine homes. Mature trees & lovely landscaping. Multi-level deck is perfect for entertaining. Large, bright rooms with a great layout; perfect home to raise a family and host guests! Two Pacific Energy woodstoves (up & down) for maximum winter comfort. Plenty of storage & garage space; basement even features a workshop with walkout to backyard. Deluxe chocolate kitchen has the baker in mind and is the heart of this well-designed floorplan. Three spacious bedrooms plus bonus office space on the upper level. Oversize master features walk-in closet and ensuite bath with soaker tub. Well-appointed family bath with tiled walk-in shower. Hardwood & ceramic floors only. Enormously upgraded in recent years; this home shows like new! All major systems recent & 100% move-in ready. Includes PID #05066972. Competitively priced to sell! MLS® # 201902350 -
40 Acre Lot, Clarence Road, Clarence, Nova Scotia
Beautiful 40 acre lot in Clarence, Annapolis County. Just moments to the amenities of Bridgetown. Great spot to build a home, or continue use as prime agricultural land. Slight south-facing slope; could be good for grapes. Fertile soil - has been worked for many years. Demand for properties like this is high - don't delay! MLS® # 201827490. -
Lot 22, Shore Road, Mount Hanley, Nova Scotia
4.51 Acre lot in a well-developed area of nice homes, a stone's throw to the beautiful Bay of Fundy. Enjoy sea breeze and fresh air. Perfect spot for a cottage or to hold as a future investment. Easy access to power. 10 minutes to the community of Middleton (hospital, shopping, schools). Surveyed. Treed. Ocean view may be possible. MLS® # 201826731 -
7 George Street, Middleton, Nova Scotia
2-storey home in excellent condition near downtown Middleton, the Heart of Nova Scotia's beautiful Annapolis Valley. First time ever on market - this home has been in the same family since the 50s, and has been lovingly upgraded & maintained ever since. Upstairs features a 2nd kitchen and a separate entrance - easy potential for an in-law or rental suite here! Hardwood floors under most carpets. Fibreglass oil tank (recent). Breaker 100amp electrical. Metal roof (2015). Large deck overlooking landscaped backyard (2010+/-). All recent vinyl windows on ground level; older windows upstairs in good condition. Blown-in insulation in walls and attic. Foundation in good condition. A well built post-war home: straight and true. Great value here for a young family or investor; build equity fast with some easy cosmetic upgrades! MLS® # 201807977 -
9036 Highway 10, Nictaux, Nova Scotia
Renovated open-concept bungalow in a nice location, just moments to the amenities of Middleton & 10 min to CFB Greenwood. Built for outdoor living with three large decks and good shelter from neighbours with trees all around. Nearly 1/2 acre. Many recent improvements to this home - flooring, paint, heat pumps (2017), wood stove (2014), roof (2016). Winning package at a great price - sellers are motivated and this one will not last!! MLS® # 201824895.
About Me
I’m a veteran of the Annapolis Valley real estate market. I’m the President and co-owner of RE/MAX Banner Real Estate, one of the region’s most successful brokerages, and I continually place as one of the top producing agents in the maritime provinces. I singlehandedly completed 121 successful transaction ends in 2017, moving over $19 million in Annapolis Valley real assets*.
In 2017 I was recipient of the RE/MAX Chairman’s Club award and was among the top 10 individual RE/MAX agents in Atlantic Canada.
I was trusted with listing 107 properties for sale in 2017*, and have always enjoyed many repeat clients. I hold a Managing Associate Broker license, a Bachelor of Business Administration Degree, and I’m a certified Seniors Real Estate Specialist (SRES®).
Despite my level of production, I am never too busy for new clients. I have an amazing support staff and cutting-edge systems that allow me to focus on what’s most important: your sale.
Choose your Realtor wisely! This is the most important sale of your life.
I take pride in my profession, and that means taking great care to ensure every transaction goes smoothly and according to plan. My client’s interests always come first, and I use every resource at my disposal to ensure positive outcomes. Selling a home with me at your side will be straight-forward and rewarding, with no unwanted surprises. I am always professional, always honest, and always thinking two steps ahead.
Having been raised in Middleton, Heart of the Annapolis Valley, I understand why so many choose to call this place “home.” We live in one of the most beautiful hidden treasures that Canada has to offer, and I treat my clients with the same respect I have for the area. After all we are (or might soon be!) neighbours!
Colin Crowell
BBA, REALTOR®, SRES®
President / Managing Associate Broker
RE/MAX Banner Real Estate
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2017 – Dec 31, 2017.
The Brokerage
Realtors® with RE/MAX Banner Real Estate take pride in their profession, and that means taking great care to ensure every transaction goes smoothly and according to plan. Our client’s interests always come first, and we use every resource at our disposal to ensure positive outcomes.
Selling a home with us at your side will be straight-forward and rewarding, with no unwanted surprises. We are always professional, always honest, and always thinking two steps ahead.
We live, work and play in the Annapolis Valley, and understand why so many choose to call this place “home.” We live in one of the most beautiful hidden treasures that Canada has to offer, and we treat our clients with the same respect we have for the area. After all we are (or might soon be) neighbours!
The Brand
RE/MAX was founded on the belief that by providing the best training, administrative and marketing support possible to independent business owners, they would be free to focus on what they do best – sell real estate and operate dynamic brokerages.
For over 20 years RE/MAX has been the number one real estate organization in Canada, and continually has the number one market share in virtually every region. RE/MAX has always believed in staying on the forward edge of the real estate industry, adopting and adapting the latest technology and creating innovative marketing and productivity programs.
Woven into the fabric of RE/MAX is a deep commitment to community. Over the past 20 years, RE/MAX Banner Real Estate and its agents have contributed in excess of $150,000 to the Canadian Breast Cancer Foundation and the Children’s Miracle Network (IWK).
By The Numbers
The statistics say it all. I lead the industry in most key metrics including average sale price, days on market, and market share.*
