The Approach
Taking Action
I believe it is important to establish clear expectations for how you will be represented. There’s no room for vague and/or empty promises when it comes to such an important sale. While others simply put up a sign and rely on hopes & prayers, I am taking decisive action toward ensuring your property gets SOLD. Explore these categories for a complete breakdown of my system:
A comprehensive analysis of the property is undertaken to evaluate how it will sit in relation to the active market. An educated estimate of your property’s current value is based on experience, local knowledge, external market factors and recent comparable sales in the area.
From this analysis, a recommendation for listing (asking) price is presented, along with a forecast of anticipated activity and offers.
The property is professionally photographed in high-definition, including digital perspective & colour correction for maximum impact.
A walkthrough video tour of the property is produced and professionally edited with a soundtrack and titles.
Where possible, aerial (drone) photos & videos of the property are taken.
A custom website is created for the property.
Multiple descriptions for the property are created, for use under different circumstances depending on the advertising medium.
Marketing materials are put through unbiased client and peer reviews to ensure optimal impact.
With the owner’s permission, a “For Sale” sign is placed on the property. Directional signs from adjoining streets are used where appropriate/possible.
A customized social media marketing campaign is launched to promote the property to local buyers, utilizing appropriate items in the promotional toolbox; most notably the video tour.
Specific buyer clients who may be interested in the property are contacted and notified of the listing.
Specific agents in the area who have expressed interest in finding a property like yours are notified.
The property is promoted on all key MLS®-based websites including Realtor.ca, REMAX.ca, REMAXBanner.com, Viewpoint, and dozens of others.
A full-colour feature sheet is printed and posted in our office for walk-in customers to see.
A full-colour feature sheet is distributed to key locations such as banks and other professional offices.
I regularly attend industry events where prospective buyers, other agents and influencers mingle to talk shop; specific listings are mentioned where appropriate.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
A customized internet marketing campaign is launched to promote the property to international buyers.
Specific international buyer clients & influencers who have expressed interest in area are notified of new listings periodically.
The property is promoted all key MLS®-based websites with international reach including Realtor.ca, REMAX.ca, REMAX.com, REMAXBanner.com, Viewpoint, and many others.
The listing is automatically translated to dozens of different languages for ease of viewing on MLS®-based websites.
On high-end properties (and/or those with unique qualities desirable to this market), the listing is manually translated to Mandarin and promoted by a Chinese-based firm who specializes in reaching buyers in mainland China who are interested in the North American market.
I maintain contacts with buyers, agents and influencers across the globe and have been successful in selling properties to buyers originating from many countries including Germany, Austria, England, Italy, Mexico, China, Australia, and the USA.
Though ongoing social media & internet marketing campaigns, RE/MAX Banner Real Estate proudly promotes the benefits of relocating to Nova Scotia’s Annapolis Valley.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
Online marketing efforts are continually monitored to ensure optimal performance. Adjustments are made where necessary to maximize return on investment.
The listing price and overall presentation is evaluated periodically to decipher why the property hasn’t sold. Recommendations to improve chances of selling are offered.
Clients are provided with regular updates on the status of the market as a whole.
Latest Video Tours
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10454 Highway 1, Paradise, Nova Scotia
Lovely cape cod with panoramic views of the Annapolis River! Located in the quaint community of Paradise, in the Heart of Nova Scotia's fertile Annapolis Valley. Excellent value offered by motivated sellers: this home has been exceptionally well maintained and upgraded. Lovely landscaped 1.5 acre lot with easy access to the river for fishing & boating. Enormous south-facing back deck with screened gazebo is perfect for entertaining. Double detached garage and a double paved drive round out the package. Inside you'll enjoy the bright oversize rooms, 3 full baths, and 3+1 beds (basement BR does not meet egress). A partial list of major improvements in the past 10-12 years: blown-in insulation (walls+attic, 2009), septic bed replaced (2016), heat pump (2014), deck replaced (2015), roof (2008), windows (2005-2012), propane fireplace (2007), bathroom & kitchen renos, flooring... nothing left to do here but move in and decorate to your tastes! Waterfront properties like this DO NOT LAST - book your viewing now! -
433 Pine Ridge Avenue, Kingston, Nova Scotia
Great find that won't last! This immaculate 2-storey home has been exceptionally upgraded & cared for in recent years. Nothing has been left to chance; this home is 100% move-in ready. Modern fixtures & finishes with fresh paint inside and out. Perched on an oversize 1/2 acre lot with mature trees and low-maintenance landscaping. Great layout, perfect for a growing family with recently finished rec room in basement. Located in a desirable area only moments to all amenities of Kingston & CFB Greenwood. Book your viewing now before it's gone! -
212 Brookside Drive, Wilmot, Nova Scotia
Proudly maintained bungalow in a great location, just moments to the amenities of Kingston/CFB Greenwood, and only seconds to the Paragon Golf Club. Oversize 1+ acre lot with mature landscaping & shade trees, an apple tree, blueberry bushes & grapevines. You'll love the screened south-facing sunporch. Paved drive and garage with breezeway round out this competitive package! Great layout and room to develop more finished space in the basement, if desired. A partial list of recent improvements: roof (2010), fg oil tank (2014), furnace (2009), bathroom & kitchen renovations (2010, 2016), new breaker panel, service entry & home brought up to electrical code (2014), fresh paint throughout, and more. -
73.6 Acre Lot on Church Street, Bridgetown, Nova Scotia
Beautiful valley-floor acreage in the heart of Nova Scotia's fertile Annapolis Valley. 73.6 acres, good mix of hardwood, softwood, and cleared land (approx 10 acres) with an old orchard. Frontage on Church Street, and access from Jeffrey Street. Two PIDs being sold as a package (05141981, 05307350). -
Keating Sand Beach, Shore Road East, Mount Hanley, Nova Scotia
One of the most spectacular oceanfront properties in the Maritimes! 3,250 +/- feet of ocean frontage on the Bay of Fundy with waterfalls and caves. Very private 52.65 acre property with extensive road frontage. Pebbled beach is very unique and unlike any other shoreline in the area. Panoramic views and serene sunsets every night. Ripe for subdivision development or as an incredible sole building lot. The profits from this sale will be donated to the Boston Children's Hospital. -
182 Nictaux Road, Nictaux, Nova Scotia
Never before on market! Well-maintained bungalow on a lovely 1.63 acre lot just moments to the amenities of Middleton and aprox 10 min to CFB Greenwood. Lots of heavy-lifting completed; all it needs is your cosmetic touches! All systems in good shape. Oak kitchen (2007), vinyl windows (2011-2014), heat pump (2014), breaker 200A electrical. Large 2-storey detached workshop/garage + two large baby barns. Mature trees/landscaping. Circular paved drive. Direct access to ATV trail network! Appliances, furnishings, etc are negotiable with quick possession possible! Seller has it priced to go - take a look before it's gone!
By The Numbers
The statistics say it all. I lead the industry in most key metrics including average sale price, days on market, and market share.*
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2018 – Dec 31, 2018.
About Me
I’m a veteran of the Annapolis Valley real estate market. I’m the President and co-owner of RE/MAX Banner Real Estate, one of the region’s most successful brokerages, and I continually place as one of the top producing agents in the maritime provinces. I singlehandedly completed 124 successful transaction ends in 2018, moving over $18 million in Annapolis Valley real assets*.
In 2018 I was recipient of the RE/MAX Chairman’s Club award and was among the top 5 individual RE/MAX agents in Atlantic Canada.
I was trusted with listing 123 properties for sale in 2018*, and have always enjoyed many repeat clients. I hold a Managing Associate Broker license, a Bachelor of Business Administration Degree, and I’m a certified Seniors Real Estate Specialist (SRES®).
Despite my level of production, I am never too busy for new clients. I have an amazing support staff and cutting-edge systems that allow me to focus on what’s most important: your sale.
Choose your Realtor wisely! This is the most important sale of your life.
I take pride in my profession, and that means taking great care to ensure every transaction goes smoothly and according to plan. My client’s interests always come first, and I use every resource at my disposal to ensure positive outcomes. Selling a home with me at your side will be straight-forward and rewarding, with no unwanted surprises. I am always professional, always honest, and always thinking two steps ahead.
Having been raised in Middleton, Heart of the Annapolis Valley, I understand why so many choose to call this place “home.” We live in one of the most beautiful hidden treasures that Canada has to offer, and I treat my clients with the same respect I have for the area. After all we are (or might soon be!) neighbours!
Colin Crowell
BBA, REALTOR®, SRES®
President / Managing Associate Broker
RE/MAX Banner Real Estate
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2017 – Dec 31, 2017.
The Brand
RE/MAX was founded on the belief that by providing the best training, administrative and marketing support possible to independent business owners, they would be free to focus on what they do best – sell real estate and operate dynamic brokerages.
For over 20 years RE/MAX has been the number one real estate organization in Canada, and continually has the number one market share in virtually every region. RE/MAX has always believed in staying on the forward edge of the real estate industry, adopting and adapting the latest technology and creating innovative marketing and productivity programs.
Woven into the fabric of RE/MAX is a deep commitment to community. Over the past 20 years, RE/MAX Banner Real Estate and its agents have contributed in excess of $150,000 to the Canadian Breast Cancer Foundation and the Children’s Miracle Network (IWK).