The Approach
Taking Action
I believe it is important to establish clear expectations for how you will be represented. There’s no room for vague and/or empty promises when it comes to such an important sale. While others simply put up a sign and rely on hopes & prayers, I am taking decisive action toward ensuring your property gets SOLD. Explore these categories for a complete breakdown of my system:
A comprehensive analysis of the property is undertaken to evaluate how it will sit in relation to the active market. An educated estimate of your property’s current value is based on experience, local knowledge, external market factors and recent comparable sales in the area.
From this analysis, a recommendation for listing (asking) price is presented, along with a forecast of anticipated activity and offers.
The property is professionally photographed in high-definition, including digital perspective & colour correction for maximum impact.
A walkthrough video tour of the property is produced and professionally edited with a soundtrack and titles.
Where possible, aerial (drone) photos & videos of the property are taken.
A custom website is created for the property.
Multiple descriptions for the property are created, for use under different circumstances depending on the advertising medium.
Marketing materials are put through unbiased client and peer reviews to ensure optimal impact.
With the owner’s permission, a “For Sale” sign is placed on the property. Directional signs from adjoining streets are used where appropriate/possible.
A customized social media marketing campaign is launched to promote the property to local buyers, utilizing appropriate items in the promotional toolbox; most notably the video tour.
Specific buyer clients who may be interested in the property are contacted and notified of the listing.
Specific agents in the area who have expressed interest in finding a property like yours are notified.
The property is promoted on all key MLS®-based websites including Realtor.ca, REMAX.ca, REMAXBanner.com, Viewpoint, and dozens of others.
A full-colour feature sheet is printed and posted in our office for walk-in customers to see.
A full-colour feature sheet is distributed to key locations such as banks and other professional offices.
I regularly attend industry events where prospective buyers, other agents and influencers mingle to talk shop; specific listings are mentioned where appropriate.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
A customized internet marketing campaign is launched to promote the property to international buyers.
Specific international buyer clients & influencers who have expressed interest in area are notified of new listings periodically.
The property is promoted all key MLS®-based websites with international reach including Realtor.ca, REMAX.ca, REMAX.com, REMAXBanner.com, Viewpoint, and many others.
The listing is automatically translated to dozens of different languages for ease of viewing on MLS®-based websites.
On high-end properties (and/or those with unique qualities desirable to this market), the listing is manually translated to Mandarin and promoted by a Chinese-based firm who specializes in reaching buyers in mainland China who are interested in the North American market.
I maintain contacts with buyers, agents and influencers across the globe and have been successful in selling properties to buyers originating from many countries including Germany, Austria, England, Italy, Mexico, China, Australia, and the USA.
Though ongoing social media & internet marketing campaigns, RE/MAX Banner Real Estate proudly promotes the benefits of relocating to Nova Scotia’s Annapolis Valley.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
Online marketing efforts are continually monitored to ensure optimal performance. Adjustments are made where necessary to maximize return on investment.
The listing price and overall presentation is evaluated periodically to decipher why the property hasn’t sold. Recommendations to improve chances of selling are offered.
Clients are provided with regular updates on the status of the market as a whole.
Latest Video Tours
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Unit 302, 590 St George Street, Annapolis Royal, Nova Scotia
Accessibility, convenience and no-maintenance living in this luxurious 2 bed, 2 bath top-level condo in the heart of vibrant Annapolis Royal. Experience an unparalleled lifestyle in the Heart of Nova Scotia's historic Annapolis Valley. The beauty of the locale, the welcoming warmth of the residents, and the rich history of this community are only a few great reasons to make The Academy and Annapolis Royal your new home. This tastefully decorated unit features only the finest finishes, balanced by a welcoming colour palette and tons of natural light from East and West-facing windows (unique to this unit - great for cross-breezes!). A very private balcony makes for the perfect place to relax outdoors, overlooking a large terrace with mature shade trees and views of the Annapolis River & mountains in the distance. Spotlessly clean & 100% move-in ready. High-end finishes in this condo include quartz countertops, solid doors and bamboo floors. Tons of storage, creatively built into every available space yet not intrusive. The unit includes a storage locker and one parking space. Accessible via nearby elevator. Easily among the nicest available in this development. Book your private tour today. MLS® # 202101872. -
12106 Highway 1, Brickton, Nova Scotia
Fully renovated home on an oversize 1+/- acre lot (surveyed), close to the amenities of Middleton and under 20 min to Kingston/CFB Greenwood. This home was gutted to the studs in 2008 with everything replaced. Major upgrades include: high quality fade-resistant vinyl siding (2008), windows (2008), plumbing (2008), electrical (2008) roof (front 2020, back 2019), insulation (2008), heat pump (2016), furnace burner (2015), deck (2012), all flooring, trim, etc, etc. Fresh interior paint within 2 years. Giant insulated detached garage with high ceilings, water connection, and 60A breaker panel; dimensions 20x28+17x13+12x12. Perfect place to tinker. Drilled well with recent pressure tank. Nice open-concept layout on main floor, including main level bedroom and bath. Upstairs the primary bedroom is oversized, a third bedroom could be created upstairs with ease, and a second full bath + laundry rounds it out. Excellent value here; priced to move! MLS® # 202023016. -
110 East Lake Road, New Albany, Nova Scotia
This well-built A-frame cottage sits on a very private 3.18 acre lot with frontage on sparsely-populated East Lake. A rare private getaway in maximum seclusion, yet only a short drive to nearby amenities. Many major upgrades in recent years, including a steel roof, drilled well, upstairs totally refinished and many cosmetic improvements on main level. Heats easily with wood stove. Lots of storage space in the large shed + additional woodshed. A small pond with sand beach was put in for the children to swim in; could be stocked with fish, too! The proud owners of this property have prepared it for 100% turn-key operation to the lucky buyers. Most furnishings will be included (full list available on request). Two lots are included in this package; the second could be easily developed or sold off (PID #s 05151451 and 05151444). Available for quick closing. MLS® # 202016375. -
68 Shore Drive, Deep Brook, Nova Scotia
This 100% move-in ready, charming mixed-world oceanfront bungalow features amazing views of the world-famous Annapolis Basin. Shade trees, perennials & mature fruit trees/bushes with a natural garden design. Enjoy amazing, ever-changing sunsets from your deck across the panoramic ocean backdrop. The 750 sqft deck features tempered glass rails and a built-in jacuzzi, bordered by trees, woods and the shoreline. Inside find spacious rooms, including an XL living with huge windows & vaulted ceiling. Completely renovated in the past 10+/- yrs. A partial list of major improvements: cedar siding + ext. insulation (2011-2016), kitchen & bathroom renovations (2016), hardwood/ceramic/cushion flooring (2012-2016), electrical entrance + house to code (2016), deck (2010), drilled well (2004), WETT certified wood stove + chimney upstairs (2007), WETT certified wood stove downstairs (2011), spray-foam basement insulation + blown-in attic insulation (2010), all windows + doors replaced (2010-2016), and fresh fixtures throughout. Lots of room for more finished space in the full-height, insulated basement. Nestled away in serenity, yet only 1km to Highway 101 (just minutes to Annapolis Royal and Digby) and only 2km to a mini-mall with a grocery store and YMCA. With an abundance of nature at your door, you might choose to stroll down the path to the (rare!) sandy beach, or enjoy direct access to the rail-to-trail network - perfect for waking, biking, and skiing. This hard-to-find package offers the best of both worlds: a serene setting yet only moments to the action, and it won't last long! MLS® # 202018428 -
76 Delaps Cove Road, Delaps Cove, Nova Scotia
Incredible oceanfront property; over 400' of bold frontage on the world famous Bay of Fundy. Down a private drive and perfectly landscaped, flanked by mature trees on all sides for perfect privacy. Home constructed in 2012 to high standards, perfect as a seasonal getaway or year-round living. The bottom floor, currently a double garage, could easily be finished into more living space (already drywalled/heated/plumbed). 400 amp underground electrical entrance allows for construction of a 2nd dwelling if desired. Septic/well 2007. Older camp trailer will remain; negligible value. Many chattels available including tractors, tools. Slab in place ready for bunkhouse construction. 16x12 shed for additional storage. Large sun deck with hot tub (included). Direct access to paved/maintained road. Properties like this are rare! If you've been looking for a great investment for a vacation home, or spot to build your dream home while living in comfort, this could be it! MLS® # 202014340 -
12 Massachusetts Road, Granville Centre, Nova Scotia
Beautiful 1 acre building lot with frontage on the Annapolis River. Very peaceful & private - perfect spot to build your dream home or cottage! Just moments to the historic community of Annapolis Royal with markets, shops, restaurants, schools, etc. Private driveway & power lines run to property. MLS® # 202000406.
By The Numbers
The statistics say it all. I lead the industry in most key metrics including average sale price, number of ends sold, and market share.*
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2020 – Dec 31, 2020.
About Me
I’m a veteran of the Annapolis Valley real estate market. I’m the President and co-owner of RE/MAX Banner Real Estate, one of the region’s most successful brokerages, and I continually place as one of the top producing agents in the maritime provinces. I singlehandedly completed 159 successful transaction ends in 2020, moving over $31 million in Annapolis Valley real assets*.
In 2020 I was recipient of the RE/MAX Titan Club award and was among the top 5 individual RE/MAX agents in Atlantic Canada.
I was trusted with listing 100 properties for sale in 2020*, and have always enjoyed many repeat clients. I hold a Managing Associate Broker license, a Bachelor of Business Administration Degree, and I’m a certified Seniors Real Estate Specialist (SRES®).
Despite my level of production, I am never too busy for new clients. I have an amazing support staff and cutting-edge systems that allow me to focus on what’s most important: your sale.
Choose your Realtor wisely! This is the most important sale of your life.
I take pride in my profession, and that means taking great care to ensure every transaction goes smoothly and according to plan. My client’s interests always come first, and I use every resource at my disposal to ensure positive outcomes. Selling a home with me at your side will be straight-forward and rewarding, with no unwanted surprises. I am always professional, always honest, and always thinking two steps ahead.
Having been raised in Middleton, Heart of the Annapolis Valley, I understand why so many choose to call this place “home.” We live in one of the most beautiful hidden treasures that Canada has to offer, and I treat my clients with the same respect I have for the area. After all we are (or might soon be!) neighbours!
Colin Crowell
BBA, REALTOR®, SRES®
President / Managing Associate Broker
RE/MAX Banner Real Estate
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2020 – Dec 31, 2020.
The Brand
RE/MAX was founded on the belief that by providing the best training, administrative and marketing support possible to independent business owners, they would be free to focus on what they do best – sell real estate and operate dynamic brokerages.
For over 20 years RE/MAX has been the number one real estate organization in Canada, and continually has the number one market share in virtually every region. RE/MAX has always believed in staying on the forward edge of the real estate industry, adopting and adapting the latest technology and creating innovative marketing and productivity programs.
Woven into the fabric of RE/MAX is a deep commitment to community. Over the past 20 years, RE/MAX Banner Real Estate and its agents have contributed in excess of $150,000 to the Canadian Breast Cancer Foundation and the Children’s Miracle Network (IWK).