The Approach
Taking Action
I believe it is important to establish clear expectations for how you will be represented. There’s no room for vague and/or empty promises when it comes to such an important sale. While others simply put up a sign and rely on hopes & prayers, I am taking decisive action toward ensuring your property gets SOLD. Explore these categories for a complete breakdown of my system:
A comprehensive analysis of the property is undertaken to evaluate how it will sit in relation to the active market. An educated estimate of your property’s current value is based on experience, local knowledge, external market factors and recent comparable sales in the area.
From this analysis, a recommendation for listing (asking) price is presented, along with a forecast of anticipated activity and offers.
The property is professionally photographed in high-definition, including digital perspective & colour correction for maximum impact.
A walkthrough video tour of the property is produced and professionally edited with a soundtrack and titles.
Where possible, aerial (drone) photos & videos of the property are taken.
A custom website is created for the property.
Multiple descriptions for the property are created, for use under different circumstances depending on the advertising medium.
Marketing materials are put through unbiased client and peer reviews to ensure optimal impact.
With the owner’s permission, a “For Sale” sign is placed on the property. Directional signs from adjoining streets are used where appropriate/possible.
A customized social media marketing campaign is launched to promote the property to local buyers, utilizing appropriate items in the promotional toolbox; most notably the video tour.
Specific buyer clients who may be interested in the property are contacted and notified of the listing.
Specific agents in the area who have expressed interest in finding a property like yours are notified.
The property is promoted on all key MLS®-based websites including Realtor.ca, REMAX.ca, REMAXBanner.com, Viewpoint, and dozens of others.
A full-colour feature sheet is printed and posted in our office for walk-in customers to see.
A full-colour feature sheet is distributed to key locations such as banks and other professional offices.
I regularly attend industry events where prospective buyers, other agents and influencers mingle to talk shop; specific listings are mentioned where appropriate.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
A customized internet marketing campaign is launched to promote the property to international buyers.
Specific international buyer clients & influencers who have expressed interest in area are notified of new listings periodically.
The property is promoted all key MLS®-based websites with international reach including Realtor.ca, REMAX.ca, REMAX.com, REMAXBanner.com, Viewpoint, and many others.
The listing is automatically translated to dozens of different languages for ease of viewing on MLS®-based websites.
On high-end properties (and/or those with unique qualities desirable to this market), the listing is manually translated to Mandarin and promoted by a Chinese-based firm who specializes in reaching buyers in mainland China who are interested in the North American market.
I maintain contacts with buyers, agents and influencers across the globe and have been successful in selling properties to buyers originating from many countries including Germany, Austria, England, Italy, Mexico, China, Australia, and the USA.
Though ongoing social media & internet marketing campaigns, RE/MAX Banner Real Estate proudly promotes the benefits of relocating to Nova Scotia’s Annapolis Valley.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
Online marketing efforts are continually monitored to ensure optimal performance. Adjustments are made where necessary to maximize return on investment.
The listing price and overall presentation is evaluated periodically to decipher why the property hasn’t sold. Recommendations to improve chances of selling are offered.
Clients are provided with regular updates on the status of the market as a whole.
Latest Video Tours
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4134 Highway 201, Carleton Corner, Nova Scotia
"Perfect" would be an understatement when referring to this charming 1.5 storey home. Sitting on an immaculately landscaped 1-acre lot, this not-too-big, not-too-small dream is effectively only 10 years old: completely gutted and re-built interior, including insulation, wiring, plumbing, windows, doors, flooring, etc. Everything has been completed to a very high standard and is 100% move-in ready. The excellent main floor layout features a large country kitchen, wide-open dining/living rooms, laundry/half-bath, and sunroom (great for a daybed). Upstairs find 3 well-proportioned bedrooms and a beautifully appointed 4-piece bath. A walk around the exterior reveals so much charm: step from the vine-covered deck to the winding garden path, which leads to a tiny cottage-like escape - previously set up as a guest bunkhouse, but easily used as a studio space or simply a garden shed. Great location, just moments to the amenities of Bridgetown. Municipal water & sewer. Detached 1.5 car garage with power. Circular drive. There are too many other features to print here, so you'll just have to see it for yourself, but act before it's gone! Video tour available. Please note, asking price reflects the need for a new roof in the next 5+/- yrs. MLS® # 201922068. -
1751 Champlain Court, Kingston, Nova Scotia
Immaculate family home on a quiet cul-de-sac in popular Ravenwood subdivision. Pride of ownership is evident throughout. Nicely landscaped lot with mature trees, double paved drive, hot tub, and deep double attached garage. Recently painted interior with modern fixtures & finishes. Spacious rooms with tons of natural light. Hardwood & ceramic floors throughout. Deluxe family bath. Heat pump & hot tub installed 2019. Nothing to do but move in and enjoy! [Please note: Several windows are on order and will be replaced prior to closing.] MLS® # 201922210. -
74.94 Acre Lot with Gravel Pit, Highway 201, South Williamston
Extensive gravel reserves on this large parcel, conveniently located close to several Highway 101 access points. Pit has been partially explored; good mix of sand, gravel, pea stone, etc abundant. Excellent roadway in place (ROW to be granted over PID # 05118369 - also available for sale; please inquire). Front of lot features a nice valley view, could be subdivided off as a building or development lot. Brook & waterfall on property. Wood on property cut aprox 20 yrs ago. Easy to view & aerial video tour available. -
5 Acre Oceanfront Lot, Shore Road, Port George
Amazing oceanfront building lot in the heart of picturesque Port George, just moments drive to the many amenities of the vibrant Annapolis Valley. Lots this large and private are rare on the Bay of Fundy coastline. Easy access to a recently paved road and 100+mbit fibre internet available at this location - something you won't find anywhere else! Partially cleared, fully surveyed, and ready to build on. Driveway in place (accessed via ROW) or easy to put in another driveway. Potential to subdivide into two nice building lots, if desired. Lovely brook at the back of the property. Direct & private oceanfront access; not a bluff, easy to walk right onto the beach. Stunning sunsets every night. HD video tour shows the entire property from the air; click Multimedia link or call listing broker for more details. We assure you, this lot is a special one, and unlike others you've found in your search - don't wait on it. [Please note: exact size of lot TBD by survey at Seller's expense prior to closing; believed to be aprox 5 acres]" -
775 Brooklyn Road, Brooklyn, Nova Scotia
195 very private acres with nice vistas, in the Heart of Nova Scotia's fertile Annapolis Valley. PRICED TO SELL. Old homestead holds little value; XL barn in good condition. Most value is in the land. Mixture of mature softwood & hardwood. Access is via ROW from Brooklyn Road. Formerly used as a Christian camp/retreat. Small cabins on property are not included; to be removed prior to closing. Well/septic are unknown. Sold AS-IS with no warranties/disclosures from Seller. -
Lot 3, Trout Lake Road, New Albany, Nova Scotia
Beautiful 7.8 acre lot on private, peaceful Trout Lake Rd. Build your dream private getaway. Good mix of hard and soft wood. Just moments from popular Trout Lake cottage community. Aerial video tour to property available. Priced to sell!
By The Numbers
The statistics say it all. I lead the industry in most key metrics including average sale price, days on market, and market share.*
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2018 – Dec 31, 2018.
About Me
I’m a veteran of the Annapolis Valley real estate market. I’m the President and co-owner of RE/MAX Banner Real Estate, one of the region’s most successful brokerages, and I continually place as one of the top producing agents in the maritime provinces. I singlehandedly completed 124 successful transaction ends in 2018, moving over $18 million in Annapolis Valley real assets*.
In 2018 I was recipient of the RE/MAX Chairman’s Club award and was among the top 5 individual RE/MAX agents in Atlantic Canada.
I was trusted with listing 123 properties for sale in 2018*, and have always enjoyed many repeat clients. I hold a Managing Associate Broker license, a Bachelor of Business Administration Degree, and I’m a certified Seniors Real Estate Specialist (SRES®).
Despite my level of production, I am never too busy for new clients. I have an amazing support staff and cutting-edge systems that allow me to focus on what’s most important: your sale.
Choose your Realtor wisely! This is the most important sale of your life.
I take pride in my profession, and that means taking great care to ensure every transaction goes smoothly and according to plan. My client’s interests always come first, and I use every resource at my disposal to ensure positive outcomes. Selling a home with me at your side will be straight-forward and rewarding, with no unwanted surprises. I am always professional, always honest, and always thinking two steps ahead.
Having been raised in Middleton, Heart of the Annapolis Valley, I understand why so many choose to call this place “home.” We live in one of the most beautiful hidden treasures that Canada has to offer, and I treat my clients with the same respect I have for the area. After all we are (or might soon be!) neighbours!
Colin Crowell
BBA, REALTOR®, SRES®
President / Managing Associate Broker
RE/MAX Banner Real Estate
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2017 – Dec 31, 2017.
The Brand
RE/MAX was founded on the belief that by providing the best training, administrative and marketing support possible to independent business owners, they would be free to focus on what they do best – sell real estate and operate dynamic brokerages.
For over 20 years RE/MAX has been the number one real estate organization in Canada, and continually has the number one market share in virtually every region. RE/MAX has always believed in staying on the forward edge of the real estate industry, adopting and adapting the latest technology and creating innovative marketing and productivity programs.
Woven into the fabric of RE/MAX is a deep commitment to community. Over the past 20 years, RE/MAX Banner Real Estate and its agents have contributed in excess of $150,000 to the Canadian Breast Cancer Foundation and the Children’s Miracle Network (IWK).