The Approach
Taking Action
I believe it is important to establish clear expectations for how you will be represented. There’s no room for vague and/or empty promises when it comes to such an important sale. While others simply put up a sign and rely on hopes & prayers, I am taking decisive action toward ensuring your property gets SOLD. Explore these categories for a complete breakdown of my system:
A comprehensive analysis of the property is undertaken to evaluate how it will sit in relation to the active market. An educated estimate of your property’s current value is based on experience, local knowledge, external market factors and recent comparable sales in the area.
From this analysis, a recommendation for listing (asking) price is presented, along with a forecast of anticipated activity and offers.
The property is professionally photographed in high-definition, including digital perspective & colour correction for maximum impact.
A walkthrough video tour of the property is produced and professionally edited with a soundtrack and titles.
Where possible, aerial (drone) photos & videos of the property are taken.
A custom website is created for the property.
Multiple descriptions for the property are created, for use under different circumstances depending on the advertising medium.
Marketing materials are put through unbiased client and peer reviews to ensure optimal impact.
With the owner’s permission, a “For Sale” sign is placed on the property. Directional signs from adjoining streets are used where appropriate/possible.
A customized social media marketing campaign is launched to promote the property to local buyers, utilizing appropriate items in the promotional toolbox; most notably the video tour.
Specific buyer clients who may be interested in the property are contacted and notified of the listing.
Specific agents in the area who have expressed interest in finding a property like yours are notified.
The property is promoted on all key MLS®-based websites including Realtor.ca, REMAX.ca, REMAXBanner.com, Viewpoint, and dozens of others.
A full-colour feature sheet is printed and posted in our office for walk-in customers to see.
A full-colour feature sheet is distributed to key locations such as banks and other professional offices.
I regularly attend industry events where prospective buyers, other agents and influencers mingle to talk shop; specific listings are mentioned where appropriate.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
A customized internet marketing campaign is launched to promote the property to international buyers.
Specific international buyer clients & influencers who have expressed interest in area are notified of new listings periodically.
The property is promoted all key MLS®-based websites with international reach including Realtor.ca, REMAX.ca, REMAX.com, REMAXBanner.com, Viewpoint, and many others.
The listing is automatically translated to dozens of different languages for ease of viewing on MLS®-based websites.
On high-end properties (and/or those with unique qualities desirable to this market), the listing is manually translated to Mandarin and promoted by a Chinese-based firm who specializes in reaching buyers in mainland China who are interested in the North American market.
I maintain contacts with buyers, agents and influencers across the globe and have been successful in selling properties to buyers originating from many countries including Germany, Austria, England, Italy, Mexico, China, Australia, and the USA.
Though ongoing social media & internet marketing campaigns, RE/MAX Banner Real Estate proudly promotes the benefits of relocating to Nova Scotia’s Annapolis Valley.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
Online marketing efforts are continually monitored to ensure optimal performance. Adjustments are made where necessary to maximize return on investment.
The listing price and overall presentation is evaluated periodically to decipher why the property hasn’t sold. Recommendations to improve chances of selling are offered.
Clients are provided with regular updates on the status of the market as a whole.
Latest Video Tours
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9387 Highway 10, Nictaux
This 2 storey family home sits on one of the nicest lots in Nictaux. 3.21 acres with tons of mature shade trees; level and private. detached double car garage also features a huge screened in sunporch/carport. Circular paved drive. With some easy cosmetic upgrades the home will really shine. Asking price reflects need to tear up carpet. Quick possession possible. Only 10 minutes to DND Greenwood, and moments to amenities of Middleton. MLS® # 201822945 -
1242 Highway 201, Round Hill
Save a fortune on building! This beautiful 70+/- acre property in Round Hill has a fully gutted, very solid 50+/- yr old home, nearly 3000 sq ft of potential living space including a full-height block foundation. Property also features a large barn and several outbuildings. Special to the property is a sugar shack with many tappable sugar maples, an old Christmas tree farm that may be salvageable for trees and white pine boughs, a beautiful brook, and good roads. Over 3km deep, spanning Highway 201 to Highway 101! Easy access to multiple trails. Excellent opportunity here for an enterprising builder, handyman, hobby farmer. PRICED TO SELL- DON'T DELAY. Please note, this property is being sold "as-is, where-is" with no warranties or disclosures re: condition of property or structures. MLS® # 201821603. -
1124 Long Point Road, Weston, Nova Scotia
Northcliffe Farm is an immaculate homestead with panoramic valley views on 22 acres of A1 south-facing agricultural land. Up to 78 acres available; approx 50 cleared agricultural. Very private location; one of the most picture-perfect settings possible. Tree-lined drive. Several acres of landscaped grounds. Peach & apple orchards. Countless mature trees. XXL three-storey barn is in exceptional condition and features a large cold room; used previously for apple harvests. Home is in pristine condition with no maintenance overlooked. Main floor master bedroom could be converted back to sun porch or dining room. Mostly recent hardwood floors throughout. This property would be perfect for a vineyard, orchard expansion, hobby farm, or continued use as-is. The proud owners of this property have been here since 1975; first time on market! Pre-inspected. Offered exclusively to qualified buyers only; NOT ADVERTISED ON MLS®! -
5236 Highway 201, Paradise, Nova Scotia
Immaculate 4+1 bed, 2.5 bath century home on a beautifully landscaped 1.8 acre lot, fully restored with tons of original character intact. Located in the heart of Nova Scotia' fertile Annapolis Valley, famous for vineyards, orchards and tides. Lot features an in-ground pool, 3 deluxe decks, large fenced area, mature shade trees, and is located across the street from a renowned 18-hole golf course! Excellent traditional layout with large, bright rooms, high ceilings and wood flooring. Easy potential for in-law or rental suite. Multiple heating/cooling systems for year-round comfort. Most furnishings negotiable, including beautiful period antiques. A pleasure to view and will make for a perfect family or retirement home, at a great price. -
12 Princess Lane, Kingston, Nova Scotia
Like-new 2 bedroom bungalow on slab in a great neighbourhood, close to all amenities of Kingston. Fully renovated top to bottom; 100% move-in ready. Kitchen, bath, flooring, lighting, trim, doors, roof, paint, hw tank, well pump/tank, shed all replaced in 2018 to ensure a quick sale. Great curb appeal, nice lot, partially fenced. Motivated sellers have this property priced to move. Breaker 100A electrical fully reviewed by an electrician. This is one of those listings few hear about before it's gone. Do not wait to view and offer. -
374 Victoria Road, Nicholsville, Nova Scotia
A relaxing country feel with all the modern appeal & high efficiency of a new, maintenance-free home. Solid 2014 custom-built VIKING HOME offering privacy & seclusion on 34+ acres, with amenities moments away in Greenwood/Kingston & Berwick. Easy access to HWY 1 & 101; under 1.5h to Halifax. Exceptionally well maintained, this unique 4,000 sq ft luxury two-storey has high end finishes, 9ft ceilings throughout, and a huge wrap around porch. Main floor features large master with ensuite, walk in closet & walk out access to porch, functional mudroom/laundry with access to garage/backyard. A large kitchen perfect for entertaining with walk in pantry. Second floor features master with ensuite, private sitting area & extra storage (perfect in-law suite). Two more rooms complete the upstairs as bedrooms, home offices, craft or art studio with north light & extra ventilation. Fully finished basement features large workout/family room, full bathroom, theatre room, two large bedrooms. Tons of storage space, attached double garage + triple detached workshop. Fenced dog run. Pond on property. Landscape upgraded with 48 trees 2017. Perfect hobby farm, excellent drainage for growing grapes or luxury retreat potential. Must be viewed to be appreciated. New home warranty remains (issued Dec 2014). MLS® # 201715323
About Me
I’m a veteran of the Annapolis Valley real estate market. I’m the President and co-owner of RE/MAX Banner Real Estate, one of the region’s most successful brokerages, and I continually place as one of the top producing agents in the maritime provinces. I singlehandedly completed 121 successful transaction ends in 2017, moving over $19 million in Annapolis Valley real assets*.
In 2017 I was recipient of the RE/MAX Chairman’s Club award and was among the top 10 individual RE/MAX agents in Atlantic Canada.
I was trusted with listing 107 properties for sale in 2017*, and have always enjoyed many repeat clients. I hold a Managing Associate Broker license, a Bachelor of Business Administration Degree, and I’m a certified Seniors Real Estate Specialist (SRES®).
Despite my level of production, I am never too busy for new clients. I have an amazing support staff and cutting-edge systems that allow me to focus on what’s most important: your sale.
Choose your Realtor wisely! This is the most important sale of your life.
I take pride in my profession, and that means taking great care to ensure every transaction goes smoothly and according to plan. My client’s interests always come first, and I use every resource at my disposal to ensure positive outcomes. Selling a home with me at your side will be straight-forward and rewarding, with no unwanted surprises. I am always professional, always honest, and always thinking two steps ahead.
Having been raised in Middleton, Heart of the Annapolis Valley, I understand why so many choose to call this place “home.” We live in one of the most beautiful hidden treasures that Canada has to offer, and I treat my clients with the same respect I have for the area. After all we are (or might soon be!) neighbours!
Colin Crowell
BBA, REALTOR®, SRES®
President / Managing Associate Broker
RE/MAX Banner Real Estate
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2017 – Dec 31, 2017.
The Brokerage
Realtors® with RE/MAX Banner Real Estate take pride in their profession, and that means taking great care to ensure every transaction goes smoothly and according to plan. Our client’s interests always come first, and we use every resource at our disposal to ensure positive outcomes.
Selling a home with us at your side will be straight-forward and rewarding, with no unwanted surprises. We are always professional, always honest, and always thinking two steps ahead.
We live, work and play in the Annapolis Valley, and understand why so many choose to call this place “home.” We live in one of the most beautiful hidden treasures that Canada has to offer, and we treat our clients with the same respect we have for the area. After all we are (or might soon be) neighbours!
The Brand
RE/MAX was founded on the belief that by providing the best training, administrative and marketing support possible to independent business owners, they would be free to focus on what they do best – sell real estate and operate dynamic brokerages.
For over 20 years RE/MAX has been the number one real estate organization in Canada, and continually has the number one market share in virtually every region. RE/MAX has always believed in staying on the forward edge of the real estate industry, adopting and adapting the latest technology and creating innovative marketing and productivity programs.
Woven into the fabric of RE/MAX is a deep commitment to community. Over the past 20 years, RE/MAX Banner Real Estate and its agents have contributed in excess of $150,000 to the Canadian Breast Cancer Foundation and the Children’s Miracle Network (IWK).
By The Numbers
The statistics say it all. I lead the industry in most key metrics including average sale price, days on market, and market share.*
