The Approach
Taking Action
I believe it is important to establish clear expectations for how you will be represented. There’s no room for vague and/or empty promises when it comes to such an important sale. While others simply put up a sign and rely on hopes & prayers, I am taking decisive action toward ensuring your property gets SOLD. Explore these categories for a complete breakdown of my system:
A comprehensive analysis of the property is undertaken to evaluate how it will sit in relation to the active market. An educated estimate of your property’s current value is based on experience, local knowledge, external market factors and recent comparable sales in the area.
From this analysis, a recommendation for listing (asking) price is presented, along with a forecast of anticipated activity and offers.
The property is professionally photographed in high-definition, including digital perspective & colour correction for maximum impact.
A walkthrough video tour of the property is produced and professionally edited with a soundtrack and titles.
Where possible, aerial (drone) photos & videos of the property are taken.
A custom website is created for the property.
Multiple descriptions for the property are created, for use under different circumstances depending on the advertising medium.
Marketing materials are put through unbiased client and peer reviews to ensure optimal impact.
With the owner’s permission, a “For Sale” sign is placed on the property. Directional signs from adjoining streets are used where appropriate/possible.
A customized social media marketing campaign is launched to promote the property to local buyers, utilizing appropriate items in the promotional toolbox; most notably the video tour.
Specific buyer clients who may be interested in the property are contacted and notified of the listing.
Specific agents in the area who have expressed interest in finding a property like yours are notified.
The property is promoted on all key MLS®-based websites including Realtor.ca, REMAX.ca, REMAXBanner.com, Viewpoint, and dozens of others.
A full-colour feature sheet is printed and posted in our office for walk-in customers to see.
A full-colour feature sheet is distributed to key locations such as banks and other professional offices.
I regularly attend industry events where prospective buyers, other agents and influencers mingle to talk shop; specific listings are mentioned where appropriate.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
A customized internet marketing campaign is launched to promote the property to international buyers.
Specific international buyer clients & influencers who have expressed interest in area are notified of new listings periodically.
The property is promoted all key MLS®-based websites with international reach including Realtor.ca, REMAX.ca, REMAX.com, REMAXBanner.com, Viewpoint, and many others.
The listing is automatically translated to dozens of different languages for ease of viewing on MLS®-based websites.
On high-end properties (and/or those with unique qualities desirable to this market), the listing is manually translated to Mandarin and promoted by a Chinese-based firm who specializes in reaching buyers in mainland China who are interested in the North American market.
I maintain contacts with buyers, agents and influencers across the globe and have been successful in selling properties to buyers originating from many countries including Germany, Austria, England, Italy, Mexico, China, Australia, and the USA.
Though ongoing social media & internet marketing campaigns, RE/MAX Banner Real Estate proudly promotes the benefits of relocating to Nova Scotia’s Annapolis Valley.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
Online marketing efforts are continually monitored to ensure optimal performance. Adjustments are made where necessary to maximize return on investment.
The listing price and overall presentation is evaluated periodically to decipher why the property hasn’t sold. Recommendations to improve chances of selling are offered.
Clients are provided with regular updates on the status of the market as a whole.
Latest Video Tours
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9650 Highway 10, Nictaux, Nova Scotia
Here's another great property that won't last. This family home has been beautifully renovated and exceptionally well-maintained by its proud owners. Nothing to do but move in and enjoy. Large, bright rooms accompanied by nice finishes and modernizations throughout. Excellent location, only 10 min to DND Greenwood and 2 minutes to the amenities of Middleton, yet benefitting from low county taxes. Recent improvements include roof (2014), recent windows + doors, additional insulation, renovated main bathroom, recent flooring, and recent heating systems. The quality wood stove easily heats this home! 200A breaker electrical. Tons of storage space everywhere. Basement could be easily finished for additional living space; some work already started! Oversize 3/4 acre lot with excellent landscaping, oversize deck, paved circular driveway, mature trees/shrubs, firepit patio, and VALLEY VIEWS! At this price point, this package is hard to beat. Act quick! MLS® # 202025870. -
301 Highway 1, Smiths Cove, Nova Scotia
Incredible value in this rare offering. Large 4 bed, 3 bath bungalow on a beautifully landscaped 1.6 acre lot, featuring an XL double detached garage with 936 sq ft open-concept 2 bed apartment above. The proud owners of this home have made extensive investments into efficiency and system upgrades in recent years. 26 solar panels produce enough energy to power the entire home. A partial list of major upgrades in recent years include windows (2009/2017), house roof (2018), garage roof (2020), three heat pumps (2019/2020), interior paint (2020), ensuite bath (2015), kitchen updates (2013-2019), garage (2008), R80 insulation in attic, flooring, electrical, and more. HI-SPEED wired internet connection - very rare on oceanfront properties in the area! Entire lower level of home is easily used as a 2nd apartment or in-law suite; full kitchen & bath already in place, with walkout access to back patio. Aprox 3,600 finished sq ft in home. Functional wood & pellet stoves for maximum year-round comfort. Exceptional waterfront with direct beach access and panoramic views of the Annapolis Basin. Under 10 min to the amenities of Digby, and only seconds to highway access along recently paved roads. This is a special offering, priced to allow room for your finishing touches. Too many features to print; put this on your list for private viewing! Financially qualified buyers only, please. MLS® # 202025082. -
421 Victoria Road, Spa Springs, Nova Scotia
Beautiful gothic revival on a nicely landscaped 5.81 acre lot with brook. Just moments to Highway 101 access, 5 min to the amenities of Middleton and under 15 to CFB Greenwood. Peaceful country setting and flexible zoning for hobby farming. Built by the original owners to a high standard in 2001, this home has been exceptionally well-maintained. Fresh exterior paint in 2020, roof re-shingled 2016, heat pump added 2018, 200A breaker electric was wired for a generator in 2020, hot water heater 2013; the list goes on! Excellent efficiency: constructed to R2000 spec with three sources of heat, including radiant in-floor in the basement and a cozy woodstove in the open-concept living area. Spacious main floor primary bedroom with walk-in closet and ensuite bath. Two oversize bedrooms + bath on upper level. The full-height basement features a large family room, bedroom, and more developable space if desired (fully plumbed for a 4th bathroom). You'll love the raised bed gardens and walking trail, oversize 14x12 shed, and your dog will love the acre+ of invisible fencing. Asking price includes a $4,000 allowance for hemlock floor refinishing on main level (quote on file). This competitive offering ticks most boxes for many buyers in this market - book your private tour before it's gone! MLS® # 202024343. -
12106 Highway 1, Brickton, Nova Scotia
Fully renovated home on an oversize 1+/- acre lot (surveyed), close to the amenities of Middleton and under 20 min to Kingston/CFB Greenwood. This home was gutted to the studs in 2008 with everything replaced. Major upgrades include: high quality fade-resistant vinyl siding (2008), windows (2008), plumbing (2008), electrical (2008) roof (front 2020, back 2019), insulation (2008), heat pump (2016), furnace burner (2015), deck (2012), all flooring, trim, etc, etc. Fresh interior paint within 2 years. Giant insulated detached garage with high ceilings, water connection, and 60A breaker panel; dimensions 20x28+17x13+12x12. Perfect place to tinker. Drilled well with recent pressure tank. Nice open-concept layout on main floor, including main level bedroom and bath. Upstairs the primary bedroom is oversized, a third bedroom could be created upstairs with ease, and a second full bath + laundry rounds it out. Excellent value here; priced to move! MLS® # 202023016. -
Unit 108 at 590 St George Street, Annapolis Royal, Nova Scotia
Accessibility, convenience and no-maintenance living in this luxurious 2 bed, 2 bath ground-level condo in the heart of vibrant Annapolis Royal. Experience an unparalleled lifestyle in the Heart of Nova Scotia's historic Annapolis Valley. The beauty of the locale, the welcoming warmth of the residents, and the rich history of this community are only a few great reasons to make The Academy and Annapolis Royal your new home. This tastefully renovated unit features only the finest finishes, balanced by a welcoming colour palette and tons of natural light from five large windows. A private patio makes for the perfect place to relax outdoors, overlooking a large terrace with mature shade trees. Spotlessly clean & fresh paint throughout. Unique high-end features of this condo include beautiful wainscotting, deluxe porcelain tiled ensuite bath, quartz countertops, and bamboo floors. Tons of storage, creatively built into every available space yet not intrusive. The unit includes a storage locker and one (very close) parking space. Easily among the nicest available in this development. Book your private tour today. MLS® # 202022743 -
2690 Highway 362, Margaretsville, Nova Scotia
AWESOME RENOVATION PROJECT! Beautiful 4.56 acre lot with Bay of Fundy views and great sunsets every night. Home needs much work to be brought to a modern standard; reflected in asking price. Electric baseboard + wood stove (newer) for heat. Blown-in insulation in walls & attic. Municipal water. Loads of potential in this character century home. Outbuildings likely beyond repair. Being sold "AS-IS" without warranties or representations from Seller. Measurements to be verified by Buyer. NOT FOR RENT OR RENT-TO-OWN. MLS® # 202020727.
By The Numbers
The statistics say it all. I lead the industry in most key metrics including average sale price, list to sale price ratio, and market share.*
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2019 – Dec 31, 2019.
About Me
I’m a veteran of the Annapolis Valley real estate market. I’m the President and co-owner of RE/MAX Banner Real Estate, one of the region’s most successful brokerages, and I continually place as one of the top producing agents in the maritime provinces. I singlehandedly completed 113 successful transaction ends in 2019, moving over $19 million in Annapolis Valley real assets*.
In 2019 I was recipient of the RE/MAX Chairman’s Club award and was among the top 5 individual RE/MAX agents in Atlantic Canada.
I was trusted with listing 107 properties for sale in 2019*, and have always enjoyed many repeat clients. I hold a Managing Associate Broker license, a Bachelor of Business Administration Degree, and I’m a certified Seniors Real Estate Specialist (SRES®).
Despite my level of production, I am never too busy for new clients. I have an amazing support staff and cutting-edge systems that allow me to focus on what’s most important: your sale.
Choose your Realtor wisely! This is the most important sale of your life.
I take pride in my profession, and that means taking great care to ensure every transaction goes smoothly and according to plan. My client’s interests always come first, and I use every resource at my disposal to ensure positive outcomes. Selling a home with me at your side will be straight-forward and rewarding, with no unwanted surprises. I am always professional, always honest, and always thinking two steps ahead.
Having been raised in Middleton, Heart of the Annapolis Valley, I understand why so many choose to call this place “home.” We live in one of the most beautiful hidden treasures that Canada has to offer, and I treat my clients with the same respect I have for the area. After all we are (or might soon be!) neighbours!
Colin Crowell
BBA, REALTOR®, SRES®
President / Managing Associate Broker
RE/MAX Banner Real Estate
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2019 – Dec 31, 2019.
The Brand
RE/MAX was founded on the belief that by providing the best training, administrative and marketing support possible to independent business owners, they would be free to focus on what they do best – sell real estate and operate dynamic brokerages.
For over 20 years RE/MAX has been the number one real estate organization in Canada, and continually has the number one market share in virtually every region. RE/MAX has always believed in staying on the forward edge of the real estate industry, adopting and adapting the latest technology and creating innovative marketing and productivity programs.
Woven into the fabric of RE/MAX is a deep commitment to community. Over the past 20 years, RE/MAX Banner Real Estate and its agents have contributed in excess of $150,000 to the Canadian Breast Cancer Foundation and the Children’s Miracle Network (IWK).