The Approach
Taking Action
I believe it is important to establish clear expectations for how you will be represented. There’s no room for vague and/or empty promises when it comes to such an important sale. While others simply put up a sign and rely on hopes & prayers, I am taking decisive action toward ensuring your property gets SOLD. Explore these categories for a complete breakdown of my system:
A comprehensive analysis of the property is undertaken to evaluate how it will sit in relation to the active market. An educated estimate of your property’s current value is based on experience, local knowledge, external market factors and recent comparable sales in the area.
From this analysis, a recommendation for listing (asking) price is presented, along with a forecast of anticipated activity and offers.
The property is professionally photographed in high-definition, including digital perspective & colour correction for maximum impact.
A walkthrough video tour of the property is produced and professionally edited with a soundtrack and titles.
Where possible, aerial (drone) photos & videos of the property are taken.
A custom website is created for the property.
Multiple descriptions for the property are created, for use under different circumstances depending on the advertising medium.
Marketing materials are put through unbiased client and peer reviews to ensure optimal impact.
With the owner’s permission, a “For Sale” sign is placed on the property. Directional signs from adjoining streets are used where appropriate/possible.
A customized social media marketing campaign is launched to promote the property to local buyers, utilizing appropriate items in the promotional toolbox; most notably the video tour.
Specific buyer clients who may be interested in the property are contacted and notified of the listing.
Specific agents in the area who have expressed interest in finding a property like yours are notified.
The property is promoted on all key MLS®-based websites including Realtor.ca, REMAX.ca, REMAXBanner.com, Viewpoint, and dozens of others.
A full-colour feature sheet is printed and posted in our office for walk-in customers to see.
A full-colour feature sheet is distributed to key locations such as banks and other professional offices.
I regularly attend industry events where prospective buyers, other agents and influencers mingle to talk shop; specific listings are mentioned where appropriate.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
A customized internet marketing campaign is launched to promote the property to international buyers.
Specific international buyer clients & influencers who have expressed interest in area are notified of new listings periodically.
The property is promoted all key MLS®-based websites with international reach including Realtor.ca, REMAX.ca, REMAX.com, REMAXBanner.com, Viewpoint, and many others.
The listing is automatically translated to dozens of different languages for ease of viewing on MLS®-based websites.
On high-end properties (and/or those with unique qualities desirable to this market), the listing is manually translated to Mandarin and promoted by a Chinese-based firm who specializes in reaching buyers in mainland China who are interested in the North American market.
I maintain contacts with buyers, agents and influencers across the globe and have been successful in selling properties to buyers originating from many countries including Germany, Austria, England, Italy, Mexico, China, Australia, and the USA.
Though ongoing social media & internet marketing campaigns, RE/MAX Banner Real Estate proudly promotes the benefits of relocating to Nova Scotia’s Annapolis Valley.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
Online marketing efforts are continually monitored to ensure optimal performance. Adjustments are made where necessary to maximize return on investment.
The listing price and overall presentation is evaluated periodically to decipher why the property hasn’t sold. Recommendations to improve chances of selling are offered.
Clients are provided with regular updates on the status of the market as a whole.
Latest Video Tours
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18 Haul Road, Granville Ferry, Nova Scotia
MLS® #202226807. Beautiful brick Colonial overlooking the Annapolis Basin on a maturely-landscaped 1.95 acre lot (spread over 4 parcels). Custom-built by the original owner only 23 years ago, top-quality workmanship is obvious throughout: ornate mantlepieces, custom wainscotting, bold crown mouldings, gleaming hardwood and 9' ceilings. Guests are greeted through a two-storey formal foyer which leads naturally into the oversize living/dining rooms; perfect for entertaining. The gourmet kitchen features custom cabinetry, solid surface countertops, and built-in appliances. An oversize breakfast nook overlooks the North mountain and backyard brook through a large bay window, and connects seamlessly to the den and large back deck. A south-facing study could easily be used as a main level bedroom. Completing the main level you'll find a laundry room, 3-piece bath, and access to the attached double-car garage. Living quarters upstairs are equally well-appointed: oversize guest rooms and a magnificent primary bedroom with fireplace, enormous ensuite bath, walk-in closet, and even a private balcony. Large family room in basement plus bonus storage/workshop areas. Located just on the outskirts of popular Annapolis Royal with lower county taxes. This is an extraordinary property offered at an incredible price by a motivated seller. The estimated cost to replicate this home/property is in excess of 1.3 million. Act now while it's here! -
26 Pleasant Street, Wilmot, Nova Scotia
The full package! This modernized bungalow is PRICED TO SELL and is sure to tick lots of boxes for this price point. Beautiful oversize lot with mature shade trees, circular concrete drive, low-maintenance perennial beds, vegetable garden, and a large fenced dog run. This sale includes two lots: the vacant parcel holds potential for development (TBV by Buyer). XL detached 2-storey garage easily solves any storage problems, and includes a bonus insulated space with a separate exterior entrance. Nothing left to chance inside: fresh & clean; 100% move-in ready. Full-height basement (recently spray-foamed) could likely be finished for additional living space. Modernized systems throughout (windows, roof, electrical, oil tank, etc all relatively recent). THIS ONE'S A WINNER! -
127 Crombie Lane, Margaretsville, Nova Scotia
MLS® # 202224076. Understated beauty and quality workmanship is obvious throughout this affordable two-bedroom cottage. Just steps to the world-famous Bay of Fundy, known for exceptional sunsets and cool summer breezes. The close-knit community of Margaretsville is an amazing place to vacation, and this cottage was successfully operated as a lucrative AirBNB: easy to continue on for easy income, or convert for your own private use. A short drive takes you to all that the Annapolis Valley has to offer - incredible dining, winery tours, hiking and other outdoor activities, farmers markets and more. Perfectly positioned on a low-traffic side street with a low-maintenance yard, frontage on a small brook, and large deck with ocean views. You’ll sleep soundly with only the sound of crickets and the ocean breeze blowing through the cottage windows at night. This cottage has been wonderfully maintained and modernized, while keeping the rustic charm intact: all major systems are in great condition - nothing to do but begin enjoying it immediately. Properties like this don't last: book your viewing today! -
1.4 Acre Lot on Shore Road West, Parkers Cove, Nova Scotia
MLS® # 202221945. Asking $124,900. The guesswork is gone with this lot. This parcel "has it all" - a rare find at this price: direct access to a well-maintained paved, public road; approvals in place for septic & driveway (already started); level/dry and ready to build on immediately; very close to the amenities of Annapolis Royal; great neighbours and large enough to provide privacy. And do you know the benefits of living on the Bay? To list a few: (a) Fresh air: clear your sinuses with the world's freshest breathing. (b) No bugs: kiss mosquitos and black flies away. (c) Temperate climate: when its hot and humid elsewhere, this location stays cool and breezy. (d) High speed internet: 1000mbit fibre available here. (e) The obvious: the view! Picture perfect sunsets and a never-ending parade of wildlife. Nowhere else on Earth can you find this combination of accessibility and affordability. This is your chance to grab a slice of the best Nova Scotia has to offer; the beauty and value will never fade. -
1575 Grand Pre Road, Wallbrook, Nova Scotia
MLS® #: 202220501. Well-maintained bungalow in the heart of Gaspereau wine country. The commute to and from this gem is breathtaking: vineyards, orchards, forest and fields in every direction. Beautifully landscaped 1 acre lot with low-maintenance perennials, mature shade trees, and raised garden beds. Nice scenery and well-distanced neighbouring homes. A paved circular drive loops behind the home and provides convenient access to the lower level (this would make for a great inlaw or rental suite with no stairs!). Another unique feature of this home is the large sunroom/den; lots of possibilities for different lifestyles with many great spaces inside. Proudly maintained in recent years with updates to most major systems (e.g. recent siding, windows (2014), roof (2014), and more). You won't want for storage space: the attached lower-level garage leads to another storage area, plus the property features a large detached workshop+shed building. Just moments to the many great amenities of Wolfville. This is a rare find, offered at a great price - unlikely to last long. Appliances & other chattels negotiable. Available for quick closing, if required. -
27 McInnis Road, Port George, Nova Scotia
MLS® # 202217224. Panoramic ocean views from this beautiful home, perched on a hill overlooking the popular community of Port George. Breathtaking sunsets and ever-changing scenery from this one-of-a-kind location, just moments to the many amenities of Middleton and a short commute to CFB Greenwood/Kingston. Beautiful landscaping and immaculate attention to detail inside and out, this home has undergone countless major improvements in recent years, bringing it to a modern standard while maintaining the original character & charm. High-speed fibre internet available at this location! Inside you'll find bright, open spaces, perfectly laid out for entertaining, with easy potential for an inlaw or rental suite on the main level. Solid maple Decoste kitchen with cork flooring. Large living room leads to an enormous deck overlooking the Bay of Fundy. Upstairs two additional full baths and four bedrooms makes this a flexible arrangement for many different lifestyles & families. Full-height basement could be finished for additional living space, if required. Extra-large detached garage plus bonus studio/bunkhouse.
By The Numbers
The statistics say it all. I lead the industry in most key metrics including average sale price, days on market, list-to-sale price ratio, and number of ends sold*.
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2021 – Dec 31, 2021.
About Me
I’m a veteran of the Annapolis Valley real estate market. I’m the President and co-owner of RE/MAX Banner Real Estate, one of the region’s most successful brokerages, and I continually place as one of the top producing agents in the maritime provinces. I singlehandedly completed 176 successful transaction ends in 2021, moving over $44 million in Annapolis Valley real assets*.
In 2021 I was recipient of the prestigious RE/MAX Diamond Club award and was among the top 3 individual RE/MAX agents in Atlantic Canada.
I was trusted with listing 121 properties for sale in 2021*, and have always enjoyed many repeat clients. I hold a Managing Associate Broker license, a Bachelor of Business Administration Degree, and I’m a certified Seniors Real Estate Specialist (SRES®).
Despite my level of production, I am never too busy for new clients. I have an amazing support staff and cutting-edge systems that allow me to focus on what’s most important: your sale.
Choose your Realtor wisely! This is the most important sale of your life.
I take pride in my profession, and that means taking great care to ensure every transaction goes smoothly and according to plan. My client’s interests always come first, and I use every resource at my disposal to ensure positive outcomes. Selling a home with me at your side will be straight-forward and rewarding, with no unwanted surprises. I am always professional, always honest, and always thinking two steps ahead.
Having been raised in Middleton, Heart of the Annapolis Valley, I understand why so many choose to call this place “home.” We live in one of the most beautiful hidden treasures that Canada has to offer, and I treat my clients with the same respect I have for the area. After all we are (or might soon be!) neighbours!
Colin Crowell
BBA, REALTOR®, SRES®
President / Managing Associate Broker
RE/MAX Banner Real Estate
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2021 – Dec 31, 2021.
The Brand
RE/MAX was founded on the belief that by providing the best training, administrative and marketing support possible to independent business owners, they would be free to focus on what they do best – sell real estate and operate dynamic brokerages.
For over 20 years RE/MAX has been the number one real estate organization in Canada, and continually has the number one market share in virtually every region. RE/MAX has always believed in staying on the forward edge of the real estate industry, adopting and adapting the latest technology and creating innovative marketing and productivity programs.
Woven into the fabric of RE/MAX is a deep commitment to community. Over the past 20 years, RE/MAX Banner Real Estate and its agents have contributed in excess of $150,000 to the Canadian Breast Cancer Foundation and the Children’s Miracle Network (IWK).