The Approach
Taking Action
I believe it is important to establish clear expectations for how you will be represented. There’s no room for vague and/or empty promises when it comes to such an important sale. While others simply put up a sign and rely on hopes & prayers, I am taking decisive action toward ensuring your property gets SOLD. Explore these categories for a complete breakdown of my system:
A comprehensive analysis of the property is undertaken to evaluate how it will sit in relation to the active market. An educated estimate of your property’s current value is based on experience, local knowledge, external market factors and recent comparable sales in the area.
From this analysis, a recommendation for listing (asking) price is presented, along with a forecast of anticipated activity and offers.
The property is professionally photographed in high-definition, including digital perspective & colour correction for maximum impact.
A walkthrough video tour of the property is produced and professionally edited with a soundtrack and titles.
Where possible, aerial (drone) photos & videos of the property are taken.
A custom website is created for the property.
Multiple descriptions for the property are created, for use under different circumstances depending on the advertising medium.
Marketing materials are put through unbiased client and peer reviews to ensure optimal impact.
With the owner’s permission, a “For Sale” sign is placed on the property. Directional signs from adjoining streets are used where appropriate/possible.
A customized social media marketing campaign is launched to promote the property to local buyers, utilizing appropriate items in the promotional toolbox; most notably the video tour.
Specific buyer clients who may be interested in the property are contacted and notified of the listing.
Specific agents in the area who have expressed interest in finding a property like yours are notified.
The property is promoted on all key MLS®-based websites including Realtor.ca, REMAX.ca, REMAXBanner.com, Viewpoint, and dozens of others.
A full-colour feature sheet is printed and posted in our office for walk-in customers to see.
A full-colour feature sheet is distributed to key locations such as banks and other professional offices.
I regularly attend industry events where prospective buyers, other agents and influencers mingle to talk shop; specific listings are mentioned where appropriate.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
A customized internet marketing campaign is launched to promote the property to international buyers.
Specific international buyer clients & influencers who have expressed interest in area are notified of new listings periodically.
The property is promoted all key MLS®-based websites with international reach including Realtor.ca, REMAX.ca, REMAX.com, REMAXBanner.com, Viewpoint, and many others.
The listing is automatically translated to dozens of different languages for ease of viewing on MLS®-based websites.
On high-end properties (and/or those with unique qualities desirable to this market), the listing is manually translated to Mandarin and promoted by a Chinese-based firm who specializes in reaching buyers in mainland China who are interested in the North American market.
I maintain contacts with buyers, agents and influencers across the globe and have been successful in selling properties to buyers originating from many countries including Germany, Austria, England, Italy, Mexico, China, Australia, and the USA.
Though ongoing social media & internet marketing campaigns, RE/MAX Banner Real Estate proudly promotes the benefits of relocating to Nova Scotia’s Annapolis Valley.
Other specific actions can be explored for luxury properties through The RE/MAX Collection; please inquire for details.
Online marketing efforts are continually monitored to ensure optimal performance. Adjustments are made where necessary to maximize return on investment.
The listing price and overall presentation is evaluated periodically to decipher why the property hasn’t sold. Recommendations to improve chances of selling are offered.
Clients are provided with regular updates on the status of the market as a whole.
Latest Video Tours
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52 Pleasant Street, Bear River, Nova Scotia
Built circa 1865, this spacious well-built home overlooks Bear River, only a short stroll to all amenities. Currently used as an income-generating AirBNB featuring four guest rooms (two with ensuite baths); 4.5 baths total! Excellent investment opportunity, summer getaway, or year-round home. Tons of original character intact: clawfoot tubs, hardwood floors, lovely trim, etc; with extensive modernization to improve efficiency and comfort. Pacific Energy wood stove (2018), blown-in insulation in attic & walls (2018), exterior paint (2019), 100A breaker electric. Move-in ready! Community water & municipal sewer. Easily convertible to an over/under duplex if desired. ABOUT BEAR RIVER: This little village of 800+/- has several artists galleries, a restaurant, coffee shop, corner store winery, community greenhouse, and more. Only 15 minutes to Digby & Annapolis Royal along lovely scenic roads. Home has the option to be provided fully furnished. -
224 Adam Drive, South Farmington, Nova Scotia
Exceptional 5 bed, 3.5 bath executive home in perfect privacy, only moments to the amenities of CFB Greenwood. Immaculate everywhere, just move in and enjoy! Approximately 1.5 acres with mature shade trees & no neighbours in sight. Popular S/D with great resale. Stream runs past property, beautiful walking trail bordering the Annapolis River is right across the street, and property has easy access to extensive rail-to-trail system. Only 11 years young and exceptionally well maintained & upgraded. Major basement & garage renos 2017/2018 (garage heated/wired). XL kitchen with granite counters. Great layout with bright, spacious rooms. Oversize master features a deluxe ensuite & walk-in closet. Wired for hot tub (not included). Priced to sell by motivated owners; get this one on your list! -
84 Acre Lot on Hamilton Road, Harbourville, Nova Scotia
Lovely 84 acre parcel with potential views of the Bay of Fundy; great place to build or enjoy as a nature retreat. Approximately 10 acres cleared at front; remainder mature hardwood & softwood that has has been selectively managed over the years. There is a nice brook at the back of the property. Old access road could be restored with some clearing. Cell tower on site is leased to Eastlink for aprox $1500/yr; 10 yrs remain on contract (Buyer to assume leasehold). -
49 Q-8 Road, Lake George, Nova Scotia
Rare find on popular Lake George, in the heart of Nova Scotia's fertile Annapolis Valley. Over 1.5 acres with mature landscaping, paved & gated drive, 385 feet of private lakefront complete with beach & dock. Enormous 40x36 triple-bay attached garage; heated & wired. Wraparound deck & screened gazebo. Outdoor living doesn't get better than this! This wheelchair-friendly slab bungalow has been extensively upgraded and perfectly maintained by proud owners. Enormous open-concept great room is bathed in light; deluxe solid maple chef's kitchen features a large island and tons of cabinet space. 5 large bedrooms and 4 full baths (2 ensuites). Easy to add an in-law suite here if needed; plans on file. A few recent major improvements: roof shingles (house 2017, garage 2016), house windows (2014), whole-home central heatpump (2018), most rooms have fresh interior paint (2019), 60gal hw heater (2018), much flooring replaced (2017), garage doors replaced (2019), dishwasher (2019). Nothing to do but move in and decorate to your tastes! Many furnishings/chattels negotiable. This property is guaranteed to impress. Serious, qualified buyers only please. Call listing brokerage for more info and to book your private tour! -
52.45 Acre Lot on Highway 201, Paradise, Nova Scotia
Woodlot in the beautiful community of Paradise, deep in the Heart of Nova Scotia's fertile Annapolis Valley. Potential as a building lot; nice valley views could be possible! Access via Highway 201 or Right of Way across neighbouring parcels. Mixture of hard & soft woods. Great find at just over $1,000 per acre. Frontage on small brook at far South end of property. -
564 McClair Avenue, Greenwood, Nova Scotia
So much value here for a growing or blended family: under $100/sqft! Very well-kept 3+3 bedroom, three-bath home on a lovely 1/2 acre (oversize!) lot in one of Greenwood's most desirable subdivisions; within walking distance to everything. You'll love the 18x33' pool (recently maintained/updated) and huge multi-level sun deck. Tons of living space across five levels, featuring open-concept kitchen/living/dining area, XL master with ensuite, large family room with wood stove, and attached double garage. Three of the six bedrooms have walk-in closets. Roof shingles (2015), most windows replaced or re-paned recently, hw heater 2012, stairs re-carpeted & much fresh paint 2019. Motivated sellers, quick closing possible, appliances negotiable. This would be an easy home to build equity in. Complete some minor cosmetic updates to make it your own!
By The Numbers
The statistics say it all. I lead the industry in most key metrics including average sale price, days on market, and market share.*
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2018 – Dec 31, 2018.
About Me
I’m a veteran of the Annapolis Valley real estate market. I’m the President and co-owner of RE/MAX Banner Real Estate, one of the region’s most successful brokerages, and I continually place as one of the top producing agents in the maritime provinces. I singlehandedly completed 124 successful transaction ends in 2018, moving over $18 million in Annapolis Valley real assets*.
In 2018 I was recipient of the RE/MAX Chairman’s Club award and was among the top 5 individual RE/MAX agents in Atlantic Canada.
I was trusted with listing 123 properties for sale in 2018*, and have always enjoyed many repeat clients. I hold a Managing Associate Broker license, a Bachelor of Business Administration Degree, and I’m a certified Seniors Real Estate Specialist (SRES®).
Despite my level of production, I am never too busy for new clients. I have an amazing support staff and cutting-edge systems that allow me to focus on what’s most important: your sale.
Choose your Realtor wisely! This is the most important sale of your life.
I take pride in my profession, and that means taking great care to ensure every transaction goes smoothly and according to plan. My client’s interests always come first, and I use every resource at my disposal to ensure positive outcomes. Selling a home with me at your side will be straight-forward and rewarding, with no unwanted surprises. I am always professional, always honest, and always thinking two steps ahead.
Having been raised in Middleton, Heart of the Annapolis Valley, I understand why so many choose to call this place “home.” We live in one of the most beautiful hidden treasures that Canada has to offer, and I treat my clients with the same respect I have for the area. After all we are (or might soon be!) neighbours!
Colin Crowell
BBA, REALTOR®, SRES®
President / Managing Associate Broker
RE/MAX Banner Real Estate
* Source: Nova Scotia Association of REALTORS®. MLS® data for Jan 1, 2017 – Dec 31, 2017.
The Brand
RE/MAX was founded on the belief that by providing the best training, administrative and marketing support possible to independent business owners, they would be free to focus on what they do best – sell real estate and operate dynamic brokerages.
For over 20 years RE/MAX has been the number one real estate organization in Canada, and continually has the number one market share in virtually every region. RE/MAX has always believed in staying on the forward edge of the real estate industry, adopting and adapting the latest technology and creating innovative marketing and productivity programs.
Woven into the fabric of RE/MAX is a deep commitment to community. Over the past 20 years, RE/MAX Banner Real Estate and its agents have contributed in excess of $150,000 to the Canadian Breast Cancer Foundation and the Children’s Miracle Network (IWK).